(Dmitri Sunshine) - March 14 VIEW RECORDING - 93 mins (No highlights): --- 0:00 - Christian LeFer | InstantNonprofit (InstantNonprofit) There is. There he is. Good morning. How are you? Good morning. I'm pretty, pretty good overall. 0:07 - Dmitri Sunshine (Solanasis) I'm good. 0:08 - Christian LeFer | InstantNonprofit (InstantNonprofit) How have you been? Good, good. I've been well. I've been, I'm just going to get up and drop my water. I'm good, good. I'm good, I'm good. It's been a quite good start to the year. 1:04 - Dmitri Sunshine (Solanasis) Wait, I missed that last part. What'd you say? 1:06 - Christian LeFer | InstantNonprofit (InstantNonprofit) I said I've been traveling for the better part of eight weeks. Wow. San Diego, I was on a TV show with David Meltzer, if you know who David is. No. He was the CEO of the sports agency, made famous in the movie Jerry Maguire. Oh, okay. And now he's a conscious life investor, and he just helps people, helps make deals happen, you know, makes good in the world. He's dedicated to helping a billion people, and he's kind of a mover and shaker. He has a show that's similar to Shark Tank, so I got a chance to be on that. Hmm. He went to Hawaii for three weeks, and just got back a week ago. 1:51 - Dmitri Sunshine (Solanasis) So, So, you got to pitch Instant Nonprofits on the show? On Shark Tank? 2:00 - Christian LeFer | InstantNonprofit (InstantNonprofit) It's competitor show, yeah, yeah, cool. Yeah, so that's led to all kinds of things that he's interested, the Titans, which the sharks on that show are called Titans, they loved it, and they're more about, it's like an impact, you know, they like impact businesses. It's called GoFundYourself. 2:21 - Dmitri Sunshine (Solanasis) GoFundYourself. All right. 2:25 - Christian LeFer | InstantNonprofit (InstantNonprofit) Anyway. I love that, I love that edginess. Yeah, yeah, me too. And man, you know, between that and AI, I mean, diving into AI and using agents, and I cannot believe, I cannot believe what's possible. 2:43 - Dmitri Sunshine (Solanasis) Yeah. What are you using it for exactly? 2:49 - Christian LeFer | InstantNonprofit (InstantNonprofit) It's more like what I'm not using it for. I mean, I had applied LOMs to every possible thing from parenting, therapy, you know, business, copy. that. But.. I'm it You name it. And really getting some incredible results. But then that was just, I was kind of, you know, hooked on chat and, you ChatGBT. about two weeks ago, while I was in, while I was in Hawaii, I basically locked myself in a room in Hawaii in a penthouse. My friend, David Lee, he's kind of a, he's a burner. He's kind of, I know David. Do you know David? Yeah. Went out and stayed with David for a month. And a better part of a month. And while I was there, I locked myself in a room. And my room just looked like a wall explosion of post-its. And I kind of ideated the next phase of my life in some really major projects that would change the game, move life forward, move business forward. And then I would let myself out and go work out in paradise and run and do some things. I brought my, brought my road bike. I got a couple of decent rides in, but I start. When the Clawed, when the whole explosion of Open Claw, Clawed, Clawed Cower, Clawed Code, all that stuff came out just like two weeks ago and started filling my feed, I started diving in and now it's like, I'm vibe coding entire new funnels for my website, which I was going to hire somebody to do. Yeah, like I, in a demo, I got on a, the most mind-blowing part was on Friday we have an all-hands meeting at the company. And everybody's there, and it's mostly for connection, but we go over KPIs, it's like a retro, you know, team-wide retro. And I said, today's going to be different, let's do the icebreaker, then I'm going to show you something. I pulled up Manus, which is one of many agentic tools, and I said, we're going to pick something that our team does to file non-profits right now, and we're going to automate it. And I don't know anything about Manus, I've played with it a little bit. And I did like basic caveman. Level prompts, typos, we did it live, and we completely automated getting EIMs, which we'll have to do 2,000 times for customers this year, while I was on the call, and everybody was just like jaw-dropped. Yeah. It's, it's mild. I was, you know, yeah, so it's hard to sleep when that's, this is like the, this is like the invention of fire, man. 5:27 - Dmitri Sunshine (Solanasis) It is, and people are going to get burned. mean, that's, that's why I'm doing this consulting firm, because I'm like, I, like I was meeting with a founder, just the other day, and he's like, yeah, I want to, I want to set up OpenClaw, and I wanted to go through my project management tool, and I wanted to just figure out how to run the whole business. And I'm like, well, where's your SOPs? He's like, I don't have any. I was like, dude, like, it's not, it's not, it's magical, it can't read your mind, right? Like, it's going to infer a bunch of. And it's going to get a bunch of wrong, because it's inferring, right? It's like, you really, it's like, you're gonna have to spend a lot more time, like, yeah, people are expecting these things to be genies, right? And that's the dangers, actually, when it does become that genie where, oh, yeah, oh, yeah, oh, yeah. 6:18 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yeah, even with, this was a six-minute exercise for a staffer. Now, the fact that we have to do it 2,000 times means that if that skill, which I saved as a skill, works, I made $9,000 that month, I automated $9,000 worth of work. However, it took an hour to train a six-minute exercise, and I did have a very good SOP that I fed, right? But the fact that I watched it log into my customer service environment and do all the things right in front of my eyes was remarkable. How did it handle the login? 6:57 - Dmitri Sunshine (Solanasis) Where did it pull your credentials from? 7:00 - Christian LeFer | InstantNonprofit (InstantNonprofit) It just asked me, are you going to feed me the customer data? said, you're going to get, you know, Christian LeFer, you know, CEO at Instant Nonprofit, you and I are going to, you know, get a customer and EIN number. Great. It asked me, where are we getting the customer data? Well, you know, are you going to give it to me? Are you going to enter it? Or am I getting it from a CRO? You're going to get it from a CRO? Okay, great. Give me the credentials. Bam. Give the credentials. So it was, yeah, it was, it was remarkable. And, you know, you're already seeing where, like, I think, like, one of the heads of, one of the heads of AI at Meta tried to open Claw and put it in charge of, like, organizing her personal life, email, photos, et cetera, deleted 15 years worth of family photos because it was running out of tokens. And shortcutted some exercises. And even when she said no, stop. So we are about to see, so like, opportunity, and I'm not just being, you know, I'm not a raw pragmatist. This is extremely dangerous. It's going to cause absolute, total, the levels, I don't think we can imagine the levels of dislocation in the marketplace. I'm doing the work of five or six people right now. I would have hired, like, our, I just hate WordPress. I'm over it. The plugins, the theme updating, WordPress updating, constant, every quarter I'm having this major crash, or even every month. It's like, something's happening, and it's like, then we go back and look at the screen recordings, right, the heat mapping, and we see, oh, we have a spinning checkout button. We have a JavaScript error, you know, people are trying to check out, right? Why are we down? Why are we down, right? So, um, So, I've been sounding the alarms, getting the data, evaluating the data, and then going, okay, we need to get off WordPress. Yeah. And so I have these proposals from, you know, two resources, credible resources, right? And they're like, oh, we could do it for this, it'll take a month. And I'm like, it dawned on me yesterday, just yesterday, that I could, in the midst of doing a million admin things and being super busy, I'm like, oh, wait, why don't I try to just tell a tool exactly what I want and exactly how I think I can unfuck my funnels? And, and create a sales page, and create, and sales page, a sales page, and I want it. Gave it a couple files, little branding, logo, and told it to go look at my site, and I vibe-coded the most beautiful page that has this quiz element where it dynamically produces the correct package on the same page. These people, I spent almost six figures last year building this complicated four-funnel system, right, with a package page for each package. This thing dynamically produces the right package upon the response to two simple questions. I'm like, whoa. Yeah. 10:34 - Dmitri Sunshine (Solanasis) Just remember these key terms whenever you're setting this up. TDD, test-driven development, right? That it has to run the tests to confirm that everything is working, and they have to be end-to-end, E2E, tests. 10:53 - Christian LeFer | InstantNonprofit (InstantNonprofit) TDD, test right, prior to the deployment. 10:56 - Dmitri Sunshine (Solanasis) Yeah, because, here's the thing, it can get it right initially. The more times you iterate, the more chances there are of it something majorly up and not catching it. Yeah, But when you have test-driven development, meaning that it's going to always check that it passes this whole suite of tests, and it's actually going to be clicking around it like a user would be. Right. So that is going to save your from any kind of -ups that it can make. Yes. 11:31 - Christian LeFer | InstantNonprofit (InstantNonprofit) Well, okay, so let's back up. First of all, I am so excited that you booked this call, and then I get to spend time with you regardless of the agenda. Thank do want to make sure we stick with the agenda, and I want to hear how you're doing, because that whole role into the AI, and that's great advice. Thank you. Yeah. Well, you're super excited. We know it. But, yeah, I wanted to hear how you're doing, and what's new and alive for you in life. are. So, that's Yeah. 12:01 - Dmitri Sunshine (Solanasis) Hmm. It's a bit of a scramble. It's an exciting scramble, but it's still definitely like coming out of having to accept that the startup that I was working on, this MatchKeys platform, is just not going to generate the revenue it needs. The other ventures I would love to do also just feel, hmm, they feel audacious in the way that feels like I have to hold off until there's a good baseline. So for me with this firm, it's about looking at what's happening in the world, looking at my skill set. So it's kind of the icky guy, right? It's like, what are you good at? What the world needs from you? And yeah, and just going back to my fundamentals. So this is like, I mean, lifetime of knowledge of building applications, building enterprise applications. Keeping them secure, because we were dealing with really sensitive data. When you think about, like, actually, you said you adopted, right? Mm-hmm. Yeah, so you know the amount of data that goes into that. Like, it's really intrusive. So we're safeguarding all that for a lot of clients. And so that's been, yeah, that's like the bulk of my career is working in that field and working with nonprofits. 13:25 - Christian LeFer | InstantNonprofit (InstantNonprofit) Right, right, right, absolutely. Yeah, that's, I love that you have that, you know, that experience. And I don't know that we got too heavily into that. You know, we had talked about your app and building, you know, connected communities, et cetera. But, yeah, what's this, like, so, and you did what, Saged, was that? Uh, let's see, you did, what was the name of, um. Dad. 14:00 - Dmitri Sunshine (Solanasis) Child Welfare Management Company was called InReach Solutions. 14:04 - Christian LeFer | InstantNonprofit (InstantNonprofit) Okay. It's still going. 14:06 - Dmitri Sunshine (Solanasis) mean, my ex-wife has that. She's running with it. But yeah, I mean, right now, for me, it's about finding that niche, which for me, I really want to enter the world of registered investment advisors, actually. And that whole world of deep wealth, social impact, impact investing, that feels really like this really nice kind of setting myself up for the next play, which will hopefully be the Lasting Legacy Foundation. I don't know if we talked about that, but that's a whole other audacious thing that will take many, many years to kind of get up and really situate it, because it's about coming in with this huge generational wealth transfer. 14:58 - Christian LeFer | InstantNonprofit (InstantNonprofit) Oh, yeah. Thank you. Thank you. 15:00 - Dmitri Sunshine (Solanasis) Yeah, we talked about that, right? Yeah, we touched on that. 15:04 - Christian LeFer | InstantNonprofit (InstantNonprofit) We touched on a lot of different things. But, well, this is, could be, you know, very opportune conversation, very well-timed, depending on what you're looking to do. I mean, are you seeing consulting as, like, a bridge to building, going into RIA and wealth management? 15:30 - Dmitri Sunshine (Solanasis) Essentially, it's a bridge, but it's also, I mean, this company's meant to get set up to run on autopilot, right? The whole goal is bringing people who have that gumption, kind of like what you were talking about. It's, like, people who just want to learn these tools, but just follow our processes, right? Because it's, the hard part right now is just nailing down the processes. Once they're nailed down, you can bring in, you know, young but very competent people, right? You don't need... People with huge amounts of experience anymore. It's like, you can get that really quick. 16:04 - Christian LeFer | InstantNonprofit (InstantNonprofit) have to be able to articulate what you want, but you also have to be, I was thinking about this, you know, because I wanted to tell my kids, I wanted to start showing my kids about AI, and I was thinking about what kind of thinking you have to do. Yeah. You have to be engaged in as a regular practice. Like, I think because of the pain I've been through with thinking in one or even two steps of logic ahead, and now I think about scalability from almost anything I do, or I think about what are the implications, you know, et cetera, and I don't know how that doesn't come from experience, right? So you don't know, you don't have to know as much as you used to have to, but you also need to know, like, AI will just paint you into a corner, just faster, in a way, right? 16:52 - Dmitri Sunshine (Solanasis) Yeah, yeah, well, this is, this is what I mean, you have to get the, you have to have people who are experienced set the precedent, set the. And then you could bring in people who don't have that level of experience if they're just able to really be on point and following them and be personable, because I think that's going to be the biggest differentiator these days, right? People are going to be willing to pay a premium to connect with a human being, to walk them through this, right? Because AI can do so much. 17:22 - Christian LeFer | InstantNonprofit (InstantNonprofit) And walk them through what exactly? If you were to articulate it in one or two sentences, be walking them through. 17:31 - Dmitri Sunshine (Solanasis) Setting up their operations in such a way that they don't have any untied shoelaces that they're going to trip over at any moment. Okay, wow. 17:43 - Christian LeFer | InstantNonprofit (InstantNonprofit) So, how far along are you? Like, is this company, is this endeavor, you know, kind of a means to an end? Is it something you're super passionate about? Or do you just see it as a gap you can fill in? I can, I don't want want to skip steps in the conversation process, however, with your background, and just knowing who you are, as little as we know each other, I feel like it was really, I felt very pleased to have met you, and I knew somehow we should stay in each other's orbits, but I'm dropping a link in the chat, and I've just launched an endeavor that is essentially, if InstantNonprofit cranks out Mercedes 300s and 200s this one cranks out AMGs and major legacy organizations at scale that do exactly what you're talking about for people of impact that I've already I went from concept to website to closing a $30,000 prospect on one, on a non-profit who do and was out of Frequency. Are you familiar with Frequency? Yeah, James Hodges and... Yeah, so I started James' organization five years ago. He presented me the most mind-blowing vision I had ever seen. 19:13 - Dmitri Sunshine (Solanasis) Yeah, James is good. 19:15 - Christian LeFer | InstantNonprofit (InstantNonprofit) Somebody this year shared a deck with me, and I was like, this looks amazing. Yes, you're right. I do have to go there, and I'll just, you know, there's a little, not in my budget, but I was like, this is what I'm going to make happen. I went into the application. I see James. I see Ali Katz, who sends me customers. I see Yannick Silver. I started his nonprofit. Multiple people, right? Kelly Bianucci was an Instant Nonprofit customer. And so I'm like, wow, this looks great. I'm in. So as I'm clicking through the application, I said to my friend Roger, who sent me the deck, he said he was meeting with Alex Fairman. I'm like, well, Alex Fairman, you know, I know him. He was a contact for another nonprofit. I go to hit the payment page, and it is the nonprofit that I formed for James years ago, five years ago, and I was like, okay, I'm glad I was 700% in before I saw that that was New Earth Cook Collaborative. I actually helped them name the organization, and I went, and it was the most impressive event I've been to, connected people of gravity and people of, they curated an incredible group, and the way they managed and held the container and stuff is, like, completely changed, you know, upgraded my whole view on how an event can be run, and I won't share the details with you, but some of the things that they did to connect people were extraordinary, and so, I mean, out of that, I've already started a nonprofit for somebody out of there who wants to start a legacy foundation. I donated a nonprofit to someone who was already working. I On another, just helping someone, I said, I'll give you one, and you can experience my solution for them, for them. And then that same person said, I want you to help me after they had the mind-blowing service that they want me to help them build their legacy foundation. And then I have really the person who is the grandfather of the organization. He's kind of the elder. And, you know, James, Alex Fairman, grew up on his knee. I'm starting a nonprofit for him to rescue rural health, healthcare, and rural hospitals. We're well down the road on that, and he's just, he's going and getting the funding for it now. So, if you look at this link I dropped in the chat, this is. 21:48 - Dmitri Sunshine (Solanasis) Would you, would you mind shooting that through WhatsApp? Are you able to do that for me? 21:53 - Christian LeFer | InstantNonprofit (InstantNonprofit) Let just tell you what it is. It's iconicimpact.ai. Okay. 21:57 - Dmitri Sunshine (Solanasis) So, I. 22:00 - Christian LeFer | InstantNonprofit (InstantNonprofit) I'm actually looking right now for someone who can help me build this. And this is no joke. This is creating a Chinese menu array of services from GPTs, BackOffice, Notion, or ClickUp, you know, boards and automations and things that can help automate the operations. And this guy, this first initial person, customer, Steve Arter, is a perfect use case. He's low-tech, he's an older guy, you know, low-tech, all he wants to do is meet with the hospital administrators, he's installed software at hundreds of VA hospitals, this guy's got a serious background in this stuff. I have him set up for an AI agentic grant solution that I've got, I'm in a beta program with a guy out of Silicon Valley, and then applying what I use for my own life, for fundraising, for high ticket, you know, know, et cetera. Okay. Okay. Workflows, Pipelines, et cetera, like we've set up in some nonprofit, and he loved the proposal, and he and his partners made it up, and he's out getting the funding right now, and that's just one of dozens that I have where people are interested in this level of service. And then I have an institutional person, Jackie, connected with this last month, who has a company that all they do is help founders exit, and he wants to incorporate Iconic Impact into his suite of services for these exiting entrepreneurs. Interesting. So can you imagine stepping into this world in a matter of weeks and beginning to close these big-ticket, you know, high-margin, and what's extraordinary is like the duplicable value that can be created, right? You create a copywriting GPT for one, you've created it for all. And so I've got some materials and stuff that I could show you. So I don't want to overblow the the opportunity here with respect to whether it's something that overlaps for you. But I was literally, I am interviewing people and I don't like interviewing people. I don't like considering working with, I've been burned enough and not even burned, you know, I've just the chance of a misalignment or having good but not great is very, very high. And I'm very busy doing all the things that I'm doing and now getting the entire team to adopt AI even in the Toyota factory, let alone the Lexus factory. But now that I've got this, I think I've used that analogy even with you maybe when we, when we met, you know, this is a Toyota factory. This is the, this is the engine that does That creates the basis for being able to offer these agency services without being subject to the prevarications and wild swings in revenue and, you know, having an agency that does super high ticket, it's a roller coaster. Yes. I've created this engine that provides week in, week out, and has a level of staff and, you know, I'm able to put the non-profits through there and then build the Lambo factory on top of that, to me, has been the model that I was planning this whole time and I've been championing it to be able to do what I'm doing right now. Yeah. 25:40 - Dmitri Sunshine (Solanasis) So beautiful. So what are you looking for? Like when you said you're looking to hire people for this, what does that mean? 25:45 - Christian LeFer | InstantNonprofit (InstantNonprofit) Well, I'm looking for someone who can help with the operational implementation, et cetera, for this endeavor. And, and. I mean, I've got a, I'm raising money for a number of positions, right? Director of Marketing, a fractional, or somebody that at least has technical chops, right? Maybe doesn't do that all the time, but make sure our vendors are doing what they need to do and that solutions are being considered that they're needing, that we're needing. But I've been looking for really an operator for the past year, and I've, uh, we've had, we've had two recruit, you know, recruiting outfits just really fail to produce anybody, you know, worth a thing in it. 26:36 - Dmitri Sunshine (Solanasis) I mean, what were you offering for this? 26:39 - Christian LeFer | InstantNonprofit (InstantNonprofit) What was that? 26:39 - Dmitri Sunshine (Solanasis) What were you offering for that? Because that's, that's interesting. 26:42 - Christian LeFer | InstantNonprofit (InstantNonprofit) Well, that's the thing, right? Sub $100,000, you're not going to, you know, get, I was looking for a rock star in the making. However, now that I've gotten this, now that I've got somebody who really likes the company and has access to all. All of the capital, family, office, et cetera, that we could want, and then that opportunity to pay significantly more opens up. There's also equity opportunities, and I am fairly sure that I'm going to spin off Iconic Impact as a company on its own, which will open up equity opportunities, partnership opportunities. Right, that are, that isn't a legacy company, like Instant Nonprofit. I mean, I own most of Instant Nonprofit, but. I know, you were telling me about this. 27:43 - Dmitri Sunshine (Solanasis) We can get into that at some other point, because I do want to understand if you got, you were able to clear things out with it, because it sounded messy. 27:52 - Christian LeFer | InstantNonprofit (InstantNonprofit) In what way? 27:54 - Dmitri Sunshine (Solanasis) Your ex. 27:55 - Christian LeFer | InstantNonprofit (InstantNonprofit) Oh, wow, dude, I'll tell you what. Things have. Turned around on that front in the most incredible, beautiful way, and I think that my major life investment in her and in standing for her and standing for the possibility of resolution in her of whatever was causing her to behave in that way, I think that resolution is at hand, and that it's really been incredible, I won't get into it, it's a little private, I could probably share it, but she's had the kind of breakthrough that I might only see once in my lifetime, like I witnessed some things, and she's now working on some things at a level that she has access to this entity, this part, this she's now working things. Non-integrated part in a way that she never has before, and is working to resolve and integrate it, and I'm seeing a really incredible person, you know, come out. The person that I always knew she is, and that she is, most of the time, is really operating at a greater level, and we're both doing the best work we've ever done. So since, I think I was going through a pretty rough patch when I spoke with you, but since then, she has just turned it on, and things are going incredibly well. She's managing the team incredibly well, taking on a lot of projects and shielding me from a lot of day-to-day, so I've been able to go out and line up the sort of, you know, more institutional-level serious resources that we need to grow that company and launch this company. And so she's all in. It's been incredible. Yeah, awesome. I'm so grateful. Good, good. He and I are actually going out to do a medicine journey in Vancouver in April together with a husband-wife team that I met through Frequency. Oh, interesting. 30:13 - Dmitri Sunshine (Solanasis) I wonder if I know that. 30:15 - Christian LeFer | InstantNonprofit (InstantNonprofit) It's Satyam. 30:17 - Dmitri Sunshine (Solanasis) Satyam? Okay. 30:19 - Christian LeFer | InstantNonprofit (InstantNonprofit) Satyam. It's Warrior Sage is his website, Warrior Sage. Oh, okay. 30:24 - Dmitri Sunshine (Solanasis) That's a different, yeah. Okay. 30:27 - Christian LeFer | InstantNonprofit (InstantNonprofit) He's an OG, you know, he is a sage in that space. Yeah. whatever happens, right, I'm not presupposing anything about relationships or whatever outside of, you know, friend, human, partner, business partner. But that's going down in April. So anyway, I don't want to get too far afield because I want to find out what, you know, if there's a potential for maybe doing something. ACTION ITEM: Send Lasting Legacy Vision draft to Christian - WATCH: https://fathom.video/calls/599912103?timestamp=1859.9999 Work together in areas that I know you have competency and are expressly what is needed in this endeavor. Yeah. 31:10 - Dmitri Sunshine (Solanasis) I mean, this is actually incredibly aligned. And afterwards, I'll shoot you over the draft for the Lasting Legacy Vision so you can understand more about that. And, um, but essentially what I would love to do, and I think this is important in all these kind of cases. And, uh, I mean, this is what I'm doing when I go to hire people now is bring them in as contractors, just do, essentially, like, engagement, right? Because otherwise, committing, it's like, you know. Oh, totally, totally. 31:41 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yeah, that's what I've been doing. I I interviewed a very wonderful person with a great track record, not a non-profit track record, but a woman in, she's probably about late 50s. And, uh, she's done a lot and open hotels. She's just like an operational. She's, um, you... You know, Swiss Army, I, very mature, very, you know, I put her in front of anyone. Yeah. mean, she came through a good friend, but that's the kind, you know, that's one person I've talked to about contracting exactly that, to be a POC account, you know, almost an account rep to help frame this process to bring people through. Beautiful. 32:24 - Dmitri Sunshine (Solanasis) I mean, I definitely see this. And actually, one of the things I wanted to speak with you about was in, I don't know what kind of time frame, but once Solanasis, this consulting firm, is rolling along, one of the things that has come to me, instead of me seeking it out, is people saying, do you know who does fiscal sponsorship? Like, could you do fiscal sponsorship with this? And so that, to me, is an interesting point. So business because if you just offer fiscal sponsorship, it's okay. I mean, there's plenty of companies that tried and they failed based on my research. But if you go further, because it sounds like that's what you're wanting to do here, and if you go further and you can actually help them to pull in more grants, so really getting savvy with AI, and be able to, you know, maybe pull a play where you're essentially operating maybe just at break-even, just to get more data, right? Because if you can go to more nonprofits and you can get more understanding of like, okay, we applied for grants between these 10 organizations to the same grants. Who actually got them, right? Now we can slice and dice, understand what was it about this organization? What are these other ones, what would they need to do to be able to win the grants like this one did, right? So that to me gets really exciting from the standpoint. I mean, I think it's along the lines of Iconic Impact. don't see you talking about being, I think that might be a separate company, right? So this might be doing fiscal sponsorships for people that aren't non-profits, but want to be able to accept DAF dollars as a big thing right now. know, there's... 34:22 - Christian LeFer | InstantNonprofit (InstantNonprofit) Oh yeah, the DAFs are a big problem. People get the benefit of the write-off and then they do nothing with the money. And it's actually one of the, that's part of the impetus behind this company, is to go out and capture DAF dollars and tell people, you did this so that you could make an impact, but then you got the write-off and the DAF money is just sitting there. Yeah. What if you could make the impact? 34:48 - Dmitri Sunshine (Solanasis) Yeah. Yeah, I love that. Okay, so Christian, what would this, what would this working relationship, the start of it look like to you? Like, what's an initial engagement that you... Could you use help with? And kind of give me a little bit of like the timeline you're looking for. 35:14 - Christian LeFer | InstantNonprofit (InstantNonprofit) Well, I really adopted, you know, over the past several years, much more of an applied, like, working in use cases versus, you know, theory. And it's great to do, you have to create a vision, you have to create what the ideal would be, et cetera. And I like to go out and, and I've always done this, you know, go out, sell, collect the money, deliver. And in the delivery and in that sales process and that discovery process, you know, learn and, and iterate as to what, what the offering is and refine things and, You have to be able to cast a net in a certain part of the sea, but you also want to, you know, get data back. And, for example, this first customer, I mean, obviously, getting the thing funded is, right, that makes him an actual customer, but this is a serious person who doesn't say yes and then fails to get the money. He's got multiple sources, and he's like, not a yes, but a hell yes on this thing. The response has been incredible. And even that, I used AI to build an incredible multi-step discovery call process where I'm able to truly stay present and listen, and then I feed transcripts in. And this thing has, I've built a structured discovery process that feels completely unstructured, completely organic, completely present. And then I feed the transcript in each step along the way, and it literally... So delivers me back the reflection of that person's desires in a really organic-feeling way, and I'm able to just stay dialed and then stay super-connected, and then it produces the most incredible proposal I've, like, these are the best proposals I've ever sent to anyone because of the level of reflection back to them of their own words, desires, et cetera, from these calls. And then, it knows the array of services that I've at least theorized that would be included, and it matches them for me, which is cool because, you know, otherwise you're sitting there going, okay, well, which of these components, right, might fit? And you also, with any, I think, with any high-ticket and with any major endeavors, you know, $1,000 product, that person wants to know every single template, every single, you know, fill-in-the-blanks word doc for your, you know, donor. High-Ticket people just want to know outcome, outcome, outcome, high-level, and then customize along the way. And I think this process that I've built and now tested and have a real use case for is great and is just going to get better. And I'd be happy to share, you know, confidentially share that proposal with you and the really overwhelmingly enthusiastic response, I think, because of the conscious process that this system, you know, contemplates. So working in a use case like that would be awesome. So that might be just a conversation about, here are the things I'm going to, here's the thing, here are the things I would contemplate doing for this person. Here, you know, why don't you tell me where you believe you would fit? I have an idea where you would fit, but I'd rather hear that from you, you know? Okay. And then there... There's this balance between building an enduring system and everything you do, building an SOP, building, you know, and just getting the job done, right? And if you can capture the, you know, if you can capture value along every step of the way while delivering, while, and not be sort of taken off course from the delivery, you can probably get 75% of the way, you know, 75% of the job done of building that enduring system, working instead of a use case. That's kind of my theory that I'm operating my entire account of right now. Beautiful. 39:36 - Dmitri Sunshine (Solanasis) Yeah, mean, that's, that to me feels like my zone of genius is to get everything laid out in such a way that it's, I mean, it can be essentially repeated by someone else, right? That's the whole goal. How do you make this so that it's resilient, right? Like, operation isn't relying on somebody's, um... Like one person being a linchpin. And that's, that's one of the main things that I think that we can really do for companies is remove the linchpins, right? Because when you have those, now you're dependent on this one person to be there. And if something goes, something happens to them, or if they just want to, you know, kind of be a dick about it, you're beholden to them. Mm-hmm. 40:22 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yep. Yeah. And with Steve, I mean, he's such a sweetheart, such a just gentle, beautiful person, super accomplished, and wants nothing to do with tech. Excuse me. He's kind of the ultimate use case. Because if I can create a system for this guy where he wakes up in the morning, hospital administrators are on his schedule, the research dossier, and the onboarding is done for him. You know, he shows up at the meeting. He's got, he's well prepared. The agent, the agent has gone out and put together the research report, gotten the feedback from the administrator as to. What exactly that hospital is experiencing, the problems they're experiencing, he's able to then just go in and match their solutions and provide them this value that he's providing, and then, you know, and then follow up, and then feedback, and then quantifying results so that it produces that, you know, case study after the fact, and builds his actual nonprofit. All of that stuff, for someone who doesn't want to touch it, is kind of the ultimate test bed. Yeah. And so I told him, this organization, sorry, last thing, I told him that my goal was to be able to have him meet with the hospital administrators, and just have the entire thing run by an assistant, and literally any assistant, right, to just make sure the trains are running on time. If something breaks, something doesn't happen, something changes, that not only is it, does it not derail him. But I'm obsessed with anti-fragility. I'm obsessed with the book Anti-Fragile. I'm listening to it for the second time, taking notes. I want to build systems for people where when something goes wrong, the feedback loop is automatic and anti-fragile, and the organization only gets better. 42:19 - Dmitri Sunshine (Solanasis) Yeah. So with that in mind, I mean, this is where you get into this territory of databases, right? Like proper databases. I mean, you can get away with like Airtable, you know, Notion, Coda, but curious, how far have you gone down this rabbit hole to understand what do you really need? Because you're dealing with agents and databases, right? That's the crux of what you're wanting to provide. And then you're doing this kind of, you're doing, you know, custom agent building on top of this, but you definitely have have a strong database layer. has to be structured, right? That's what I think most people with AI don't understand. Is that, it's not magical, right? You have to have that structured data as much as possible for it to work with. 43:08 - Christian LeFer | InstantNonprofit (InstantNonprofit) Mm-hmm. Mm-hmm. I think some of the pain I'm experiencing in my life is knowing what I need and not knowing how to get it. And that's one of the things that I know that I need and I don't exactly know how to get it. And where to place that inside all of the priorities, right? Because the quadrant two activities just dominate. Mm That is a quadrant one activity. And I'm just trusting that I'm going to find that solution when the time is right. Gotcha. 43:45 - Dmitri Sunshine (Solanasis) Gotcha. Okay. Got it. So what are your next steps on this? Are you waiting to get some sort of engagement agreement from Steve? Or is this something that you feel confident that... to thisериal. don't little This can work regardless of this initial, um, use case that you have in mind. Oh, no, I'm completely confident. 44:08 - Christian LeFer | InstantNonprofit (InstantNonprofit) Uh, that's, when I went to Hawaii, so, uh, I came up with this plan, um, plane on the way from Cabo to San Diego, and then San Diego to Hawaii, and it's to sell half a million dollars worth of this array of services in 90 days, and I certainly intend to do it. So, I'm six percent of the way if Steve gets funded this week, when he gets funded this week. Um, the other half of the million dollars for my 90 days to a million plan is to raise 500k. Okay. 44:45 - Dmitri Sunshine (Solanasis) Is this what you were pitching, or you were pitching the original Instant Nonprofits on that? 44:49 - Christian LeFer | InstantNonprofit (InstantNonprofit) I was pitching the original Instant Nonprofit, and that's still what I'm going to be raising the money on. I would love for this one to either be organic, organic, or maybe to... Yeah. Yeah, I'm still opening my aperture a little bit as to, is this something I can completely organically get off the ground by just going out and selling stuff? Because if I get one more, I mean, when I conceived what I call the quantum nonprofit, which is kind of, that's the quantum entity, right, as I call it. And I call it that because it sort of superpositions you into different rooms, different realms, different energy. When I conceived that in 2022, I think, 2023, might have even been before that, I conceived and sold a package for $60,000. And, you know, I presented to Yannick Silver's mastermind. He's waiting for me to come back and do it again. And one lady bought a package for $60,000 and I blew her mind and she renewed for $60,000. lady lady bought bought The following year, it's just that I went through so much pain delivering everything as a one-off myself with no AI at that time, 2022, something like that, that I shelved the idea until I could get Instant Nonprofit up over a million in revenue, which we have done. So now I think I could self-fund this thing. Yeah. 46:24 - Dmitri Sunshine (Solanasis) I don't see what you would really need the... the funds for, like if you're doing fundraising, like when, you know, say if I'm the angel investor, like, what would you pitch me as the use of funds for this? 46:39 - Christian LeFer | InstantNonprofit (InstantNonprofit) For this or for Instant Nonprofit? For iconic. Maybe just some contracting to at least build out the initial... the initial structures and process. I have a multi-stage prospect cultivation table or a board in ClickUp. I would really like that to be automated. I'm overwhelmed. I can get overwhelmed. I don't have an assistant checking. And if I do put more of a focus on this, like right now I'm using my instant nonprofit email, I'd prefer to have this be like, oh, you know, when somebody comes into the Mercedes showroom and then they're really there for an AMG, they get qualified immediately. Velvet Rope opens. They go and meet the GM and get the, you know, champagne and grape. And it's a different experience. And I think that that could be, that is something I would like to do without complication. my life very much. So there would be something like that, like just getting some help building out some of the automations and systems that would at least allow me to smoothly put 50 prospects into a target column, target stage on my board, and be able to nurture them along. And, you know, again, I'm just kind of spitballing. I don't know that I need anything for this organization. I definitely need a nonprofit. I need somebody to at least look at our tech. I need somebody to help us put an AI implementation plan across the company from the filings to the, you know, the marketing, et cetera. I need a marketing director. I need a marketing director over there, or I at least need to free Jackie up enough to act more like a marketing director and get out of some of the day-to-day, right? So I have a whole plan, whole deck. I could share that with you. about Instant Nonprofit. Yeah, please. It'll be your take on it, but I don't want to dilute our conversation too much without putting a circle around where we think we might be able to take this thing first, because this thing helps me, like, selling these packages would help me achieve some personal goals. I need to buy a house, and I've spent it, as I probably mentioned to you. Now I've got my daughter living with me, and my son's already been, you know, a big financial burden. I need to put some money in the bank because I'm intending to buy a house in the next quarter, next 90 days, 120 days. So, and it wouldn't, it's not going to take much, but I need to put, you know, 30 to 50k in the bank. That's a handful of these packages. These are very high margin. And, I do, you know, do get paid from Instant Nonprofit. So, this thing, giving this thing a life of it. It's own sooner rather than later would allow me to put I have I have so many prospects right now and the so sorry I'm rambling a little bit. I'll give you the punch. 50:15 - Dmitri Sunshine (Solanasis) All this is helpful enough. I appreciate that. 50:18 - Christian LeFer | InstantNonprofit (InstantNonprofit) Sure. A really good example again always working in real reality and use cases instead of theory is this person that Jackie met who helps founders exit. And I mean this guy is no joke. You can look up his pedigree, his LinkedIn and stuff. This is what he does. It took us two weeks. He was part of the impetus to get this website actually built. Hmm. And I built this thing for less than 200 bucks on Lovable with somebody helping. Beautiful. Now I did the copy and it's not perfect, but it's pretty beautiful. Yeah. I'm pretty happy with it. And that person waited for like two weeks to hear back from us and all he had asked us. I'm with it. It was a PDF one-pager so that he could understand what our offering was and consider putting it into his repertoire of services for his clients. The minute we got it to him, he said, I want to include this in my company for my services for all of my clients. Interesting. So speed to market and speed to response is extremely important because there's a honeymoon. You know, anytime somebody's like, wow, that sounds interesting. It goes in a queue and they get something three weeks later, you've lost those momentum. 51:32 - Dmitri Sunshine (Solanasis) Yeah, I call that enthusiasm half-life. 51:35 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yes, that's a great, great way to claim that. Yeah. 51:40 - Dmitri Sunshine (Solanasis) Okay, so let's, then let's come back to this. Like the next, you were talking about there's the need to examine the tech and to have an AI, a full AI implementation plan for instant nonprofits. And then there's this. Yes. Yes. 51:58 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yes. So I would be able to. I would say I would not do it live on this call. I would love to present you with just a short list, bullets, of the areas in Instant Nonprofit that would cut, you know, that we'd think about with your skill set, if that's something that would interest you. And then we could talk about running on one or both tracks, but the fortunes of Instant Nonprofit would materially improve with some attention to some things that I just can't get to. I just have so much admin, so many dogs nipping at my heels all the time. I'm context-switching constantly. And if I can just, I mean, I'm working around the clock right now, weekends, etc. And even in Hawaii, I let myself out about one hour a day on average to go work out in Paradise and eat food and see the sunset and whatever, and I was right back in that room. Being on this exact plan I've told you about. Beautiful. Yeah, it was really fun to have this, to be so alive about this thing when I've been not as clear or not as, yeah, not as clear on the direction. I know exactly what we need to do now. 53:22 - Dmitri Sunshine (Solanasis) Yeah, and being that operational partner, mean, that's what we're going for, right? Because I think a lot of people are in your same shoes. Like, I know where want to get to. It's really clear where I'm going. But in the meantime, I somebody to route that whole journey. Like, how does point A to point B really connect? And what are all the possible landmines that I might step on in between? That's, to me, the exciting piece. It's like, how can we set you up so that you don't get tripped up on the untied shoelaces? Mm-hmm. 53:56 - Christian LeFer | InstantNonprofit (InstantNonprofit) Absolutely. Yeah. And even- Right now, just some things are like, some things are sort of little side projects that getting those out of the way would allow a more robust conversation, you know, and whiteboarding and, you know, iteration on some really important things. And one example is, you know, we had this tech failure where we were getting customers are trying to check out and they're getting errors and I don't know it until I start to see sales dive. Yeah. We've got some systems, but we don't sort of have that early warning system. You don't have automated testing running. 54:33 - Dmitri Sunshine (Solanasis) Right. 54:34 - Christian LeFer | InstantNonprofit (InstantNonprofit) Now we do. Now, Catherine, who is our, you know, junior, brilliant, brilliant 23 year old out of Ecuador. She's like an opera. She's like, she does what she's old. She's very young, not as experienced as she could be. But when we asked her to do something, I said, go into Microsoft Clarity, pull the error record. And put it into a format that can tell us. is Independence says. Javascript errors, know, button errors, et cetera, that are costing us conversions. And she did exactly that. Now she does that as part of her routine, but it took me to be the progenitor of that idea because she's reporting me metrics that are like, these are horrible metrics. Something's going on. I need, now, hopefully she will go, when metrics go off and this goes into the red zone, we immediately, you know, put more attention on that. And moreover, we have a preemptive daily report that just tests and makes sure is not down. Yeah. So where was I going on that? Oh, that's an example of something that has taken me a dozen hours off target this week to go, what is going on with our website? Talk to some people, two consultants who we just were working with and are currently working with. Our PPC guy is actually a full stack marketer and coder and he just onboarded. We just We just switched to this guy about two weeks ago, 10 days ago, and he and the other vendor Funnelytics, which is known for improving funnels and measurement tools and stuff, they both said the same thing, you need to go to, you know, probably a completely different technology for the website at some point, that's, this is a WordPress issue, lots of people run into this, well, I questioned the validity of suddenly switching platforms to a major site revamp again, and I said, well, A, okay, great, you know, there's the choice of who's going to do it, is, quote, it necessary, and it being a major, you know, tech migration, site migration, and then I backed up and I said, well, what if we didn't do that, and we just addressed this, you know, this specific problem of our actual sales page, sales funnel failing, and then I vibe-coded a page that's beautiful. Yep. don't know that I'm qualified to deploy that thing, but I bi-coded something more elegant than I've ever seen by simply conceiving the most elegant sales page, funnel, quiz that I could, and it was actually possible. And that's just the kind of example of something that I could come up with in an afternoon. I don't know that I could get it deployed for weeks because the time that I took to do that takes me off of paying bills or getting back to customers or the iconic impact thing, right? So it's like those are the loops that I get into. Yeah, and that switchover is no joke. 57:37 - Dmitri Sunshine (Solanasis) mean, it's like imagine if suddenly your site is down for a day, that's like how many prospects did you lose there? So yeah, it has to be staged. Yeah, so it's, I mean, this is, yeah, this is I think the sweet spot where it's like this is what I would love to do is help people make sure it's like you don't get tripped up. Yep. 57:55 - Christian LeFer | InstantNonprofit (InstantNonprofit) Right, so we deploy the MVP, we get our revenues back on track. Then we can contemplate a migration, then we can contemplate a vendor, and a platform and all that stuff, you know, because both consultants said Webflow, and I started looking at Webflow, and that's got some of the same CMS issues as WordPress, and moreover, you might need somebody to work on that for you. It's not as accessible as some other things. So then I saw there were other options. That is a process that I do not want to circumvent the process because I need an immediate fix on one page or one file. Yeah, for sure. 58:31 - Dmitri Sunshine (Solanasis) Yeah. Yeah, I've actually worked with Webflow. It is, um, it is oriented towards expert web designers. So even more complicated than WordPress. It might be more stable than WordPress, but it's, you definitely have to, like, find people who are used to working with it. Or, or, you come up with the processes that you can actually have this running through. Astro is like a Static Site Generator that allows you to do, like essentially Cloud Code can run easily. 59:08 - Christian LeFer | InstantNonprofit (InstantNonprofit) So there's... Right. Right. And, you know, I learn very quickly, but I forget if I'm able to custom code a page, upload it to WordPress, and fix my funnel, and be done with that for now. Yeah. Put that in the queue for the next quarter, and then pay attention to the most important things. And that sifting process is what I need at this company. I need somebody who is bought in, knowledgeable about these areas, thinks, has a very good ability to sift through. You know, I have a five column that I rarely deploy because it's, you know, but it's the right thing to do. How long is this going to take? How many external resources, money, et cetera? How many internal resources? What's the time to market? And what's the ROI? And if you weigh those five... You can evaluate what to work on at any given time based on, you know, the speed and the return and the difficulties and resources. So anyway, putting that one page together might eliminate the need to migrate platforms for right now. Because other than that, the website works fine. Yeah. Right? Then we drive more paid ads. We do some split testing. We let the new ad guy do his job. He's very good at it. He's a CRO guy. He can handle A-B split test. He basically is a fractional marketer from the perspective of everything from the ad to the checkout. But we had, we kind of brought him this, you know, problem upon onboarding. And that's what led me to, you know, end up doing the vibe coding and really stepping back and going, okay, I'm not going to rush into any big tech migration. But if I can pick off a little problem like that, deploy a test and deploy. Deploy a page. That gets me back what cost me a dozen hours in the last week. Yeah. Yeah. 1:01:06 - Dmitri Sunshine (Solanasis) And by the way, I see this a lot where some organizations, they just keep constantly, they think, we need to jump platforms. That will solve all the issues. Right? It's like, no, no, like, now you're back to where you, like, you're back to before where you started. Right? Right. Like, you should have just stuck with it, figured out the issues, because all these platforms, they're all going to have their, like, their flaws, right? But they're usually not that bad. They're not major enough to cause a shift. So I'm grateful that you're able to see that, because that was painful when I was at Cohere Network. And one of the founders was constantly like, every time we'd implement something, he's like, this is dog . We need to switch. And I'm like, well, what's the problem? He's like, it's just dog . I'm like, okay, you gotta, you have to elaborate on what's the issues and see. We can address them. He's like, I just don't like it. And you're like, well, that's not a problem. That's you. That's, that is just your, like, personality. Yeah. But you do that with people, too. 1:02:12 - Christian LeFer | InstantNonprofit (InstantNonprofit) You can do that with people, too, sometimes. Yeah. Where if you don't step back, you can be like, this person's just not doing the job, not doing what it takes or whatever, when they haven't really been invited to in the right way or, you know. Yeah. Yeah. 1:02:27 - Dmitri Sunshine (Solanasis) By the way, the other thing I'm noticing here, because I'm looking at the Instant Nonprofit site, is I think that you can have almost, so not iconic impact level, but you can have that, like, 10K offer on here of, like, we are going to hold your hand. 1:02:45 - Christian LeFer | InstantNonprofit (InstantNonprofit) Because what's the harm in doing that? 1:02:48 - Dmitri Sunshine (Solanasis) mean, it sounds like you have a team. You could take someone off to kind of handhold somebody. Because I think a lot of people are wanting more of that concierge. Yeah. 1:03:00 - Christian LeFer | InstantNonprofit (InstantNonprofit) So if we were to take this conversation to the next step, I would share with you an array of offerings and exactly what you just said. There's one level at 10, ironically, at 10K. That level is sold by both companies. So the InstantNonprofit can ascend and also peg in the array of, hey, you know, here are the services, here are the options for you. If you have a 10K offering, more people will buy the 3K, you know. Yeah. So I have it so that this 10K offering is offered by InstantNonprofit, and also that's where Iconic Impact starts. So that whichever company you're having the conversation through, there's this place where they meet in the middle and there's a little bit of, you know, overlap, but that's where the overlap ends. ACTION ITEM: Intro Dmitri to Liz re: concierge/VIP service - WATCH: https://fathom.video/calls/599912103?timestamp=3829.9999 Yeah. Above that level, you have to, you know, open the velvet rope and move the person over. And below that level, it's like, okay, that's, if that's all you want, I've got it. Exactly the solution for you, and then we can always take this further in the future, but I'd love to put you in touch with Liz at InstantNonprofit, she can take part of And then there still is that sort of VIP level of service at InstantNonprofit, and yeah, so I would, I love your thinking on that. 1:04:19 - Dmitri Sunshine (Solanasis) Beautiful, thank you, yeah, yeah, and I love the, so the thing with Iconic Impact is it's very, very much aligned to what I was envisioning before, with the Saged Solutions, which was the kind of evolution from the corporate company I had before, where we're doing revenue share, and we're coming in essentially like, look, our main thing is we're going to give you this amazing ERP, this database that's going to be like the best thing that you can find on the market, but just having that isn't enough. We're coming in, we're being your consultants, we're essentially coming as your operational partner, ör. I use So go FRC go time Um, and it's, I mean, I didn't push it hard enough, to be honest. Uh, so that didn't work. Um, and I also, the other thing that I was gonna, uh, tell you about was, I was doing the, the typical, like, build, demo, sell, whereas there's a book that's amazing, it's called Running Lean by Ash Moria. Yeah, I have that. 1:05:22 - Christian LeFer | InstantNonprofit (InstantNonprofit) I have that. 1:05:23 - Dmitri Sunshine (Solanasis) The demo, sell, build book. Yeah. Mm-hmm. 1:05:25 - Christian LeFer | InstantNonprofit (InstantNonprofit) Mm Yeah. 1:05:26 - Dmitri Sunshine (Solanasis) So that, to me, is like, when you're talking about Iconic Impact, I'm like, well, why can't you do demo, sell, build? 1:05:32 - Christian LeFer | InstantNonprofit (InstantNonprofit) Absolutely. I've heard about some people in the pipeline. 1:05:34 - Dmitri Sunshine (Solanasis) There's no reason to take any investment dollars. Um, I would say Iconic Impact should be a fresh C-Corp and, you know, Stripe Atlas. It's like, you know, you got a C-Corp with all the standard docs. 1:05:49 - Christian LeFer | InstantNonprofit (InstantNonprofit) Um, yeah. 1:05:52 - Dmitri Sunshine (Solanasis) I agree. 1:05:53 - Christian LeFer | InstantNonprofit (InstantNonprofit) agree. 1:05:54 - Dmitri Sunshine (Solanasis) Um, and by the way, do you know about JoinSecrets or JoinSecret.com? It's, uh, So it's one of these things, I think you pay like 200-something bucks, and then they give you amazing deals on like, so Stripe Atlas was discounted by half, so instead of 500, it's 250. So it's like, even if you just used it for that one thing, it's already getting you pretty far. Notion is like free for a year. 1:06:20 - Christian LeFer | InstantNonprofit (InstantNonprofit) Oh, sweet. Oh, yeah, I just pulled it up. Wow, this has a lot of, uh... 1:06:24 - Dmitri Sunshine (Solanasis) Yeah, yeah. A lot of the, the only thing is, a lot of these deals are only if you're a brand new client, um, so it can be a pain in the , but if you think about it this way, a lot of these tools, you could easily, you know, if it's a big enough cost savings, you just run Cloud Code Migration. You're like, okay, I'm gonna switch my notion from one to the other, and you can export, import into the new one, and with a new, uh, domain, right? Mm-hmm. But for Iconic Impact, it could be really helpful. mean, just that first year's savings on a lot of tools, um, really helpful. 1:07:00 - Christian LeFer | InstantNonprofit (InstantNonprofit) So would I need to come to them as a fresh C-Corp? 1:07:04 - Dmitri Sunshine (Solanasis) Join Secrets is, it's anytime, it's the, it's tied to your, like, essentially email address or domain when you sign up for the deals with the individual, like, companies on there. ACTION ITEM: Set up IconicImpact.ai email; buy/warm outreach domain via Truly Inbox - WATCH: https://fathom.video/calls/599912103?timestamp=4030.9999 Yeah, okay. 1:07:21 - Christian LeFer | InstantNonprofit (InstantNonprofit) So I would at least need to launch the Iconic Impact.ai email addresses and stuff, which I can do. Which you should, which you should go ahead and do. 1:07:30 - Dmitri Sunshine (Solanasis) So one of the things is, and actually, go ahead and buy another, because you're going to do cold outreach at some point, right? Like, cold email outreach, like, you'll have an email campaign? 1:07:43 - Christian LeFer | InstantNonprofit (InstantNonprofit) Oh, for sure. Like, wealth managers, you know, we, I want to, I mean, it's a crazy, it's a crazy vision that at first was not doing it at this scale. But the, the wealth transfer. Yeah. I mean, if we could do these big packages and big projects at scale, leaning into not having any legacy systems at all, and leaning completely into AI, AI native from the beginning, we could do 100K packages at scale for people who want to make a difference and divert billions of dollars that would otherwise go into DATS and do nothing into meaningful projects. 1:08:28 - Dmitri Sunshine (Solanasis) Yeah. Which, by the I want to come back to all that. That's, like, super exciting. So there's a crazy amount of, like, overlap and alignment here. But from a practical standpoint on next steps, so, you know, when you buy a new email domain, or when you set up a new email address for a workspace, you have to warm up the inbox. So if you just, like, start blasting out immediately, you're gonna... 1:09:00 - Christian LeFer | InstantNonprofit (InstantNonprofit) Oh, yeah, no, the warm leads that I have are just, I have so many warm leads, I can't even contemplate cold anything. Okay. Right now, at least, but thanks for the warning, because, yeah, I know there's a lot that I don't know, right, to... 1:09:17 - Dmitri Sunshine (Solanasis) Yeah, but I would say, because of the, like, lead-up time and just having the, um, just having all your ducks in a row, right, so that you don't get caught flat-footed, so go ahead, set up that email domain, start sending some emails from there, but then you can run the service that's actually free, um, called Truly Inbox, um, so I'm doing this right now, actually, um, but we did this with a separate domain than our main email domain, because if we do send too much, and suddenly we get caught kind of, like, in the spam filters, then emails from our regular domain, right, like... they won't get caught up. ideally you find another domain now that's like IconicImpactHQ.com, Hicca.com ideally. And that's where, when you go to do your cold email outreach, that's where they'll come from. Mm-hmm. 1:10:25 - Christian LeFer | InstantNonprofit (InstantNonprofit) Okay. 1:10:26 - Dmitri Sunshine (Solanasis) Yeah. Yeah. 1:10:28 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yeah. don't think I have to worry about that right away, but, um... But you need four weeks of warm up. 1:10:33 - Dmitri Sunshine (Solanasis) That's exciting. Remember that. Okay. Okay. 1:10:37 - Christian LeFer | InstantNonprofit (InstantNonprofit) Okay. So, how would you recommend, uh, taking next steps to explore? I mean, I've got projects that I just, from a sheer consulting standpoint, I've got projects that would be, you know, squarely in your wheelhouse right now. 1:10:59 - Dmitri Sunshine (Solanasis) For instance, I'm... 1:11:00 - Christian LeFer | InstantNonprofit (InstantNonprofit) Profit, and let alone Iconic Impact. Yeah. 1:11:04 - Dmitri Sunshine (Solanasis) So it sounds like Instant Nonprofit is where you actually need the immediate help, like, say, like, in the next week or two help, whereas Iconic Impact could be a little. 1:11:20 - Christian LeFer | InstantNonprofit (InstantNonprofit) There's some things that I could use for help with, with Iconic Impact, but really Yeah, Instant Nonprofit would be the place to start, because the things that are needed for Iconic Impact are directly, you know, those are derivatives of Instant Nonprofit. I need to build this automated click-up board. Um, I have a vision for exactly how that can work to make my life super easy, not ever miss, um, not ever miss, um, from people that I, I want to receive communications. We have an assistant being recruited for me right now, and in order to onboard her, I want her to come into a little bit more of a set of systems than I currently have for myself. And, you know, I think it's a classic trap that entrepreneurs run into. I have been taking care of everybody else in the company, but my house is not in order. We have absolute systems for customers across the board. I wall off time for Jackie to be able to do big projects. Like, everybody's doing what they should be doing. I'm not. I'm not doing what I should be doing. And I don't have anybody really consistently checking my emails. I have the least amount of automations built for myself to check my email and do all those things. And so, like, I don't want this assistant to come into, you know, a show of lack of systems and have them doing everything manually and trying to figure out how to automate stuff. I'd like to at least have a You know, I'd like to have some flow charts created and have that stuff on its way to being organized for me so that I can make sure I don't miss people. One of the things that I find, I don't take action, for example. 1:13:19 - Dmitri Sunshine (Solanasis) I don't send somebody the investor deck. 1:13:21 - Christian LeFer | InstantNonprofit (InstantNonprofit) Like David Meltzer took me two weeks to get him the investor deck. I was on his show. He loved it. Well, why did I not do that? Actually, that's one of the things I iterated on, or I went through that process with the Post-Its in Hawaii. Why is the investor deck not going out? Because I don't know that I will respond or even see his email because I'm traveling. I've got a lot going on. I don't have a follow-up system. I need to make a couple edits, right? So I put those, I listed those things that were blocking that. Then I unblocked them and I was able to get the deck to him. But again, it's that rapid response. Because of a lack of systems and hesitancy, you know, once you get that ball rolling, you don't want to send the deck and then have another week go by every time the guy tries to communicate. ACTION ITEM: Email Christian discovery link + prep request; then send proposal after call - WATCH: https://fathom.video/calls/599912103?timestamp=4451.9999 So I held off sending the deck. Solving that would allow me to get decks not only to him, but 10 other people. 1:14:18 - Dmitri Sunshine (Solanasis) Yeah. Hmm. Okay. All right. So, Christian, for the next step, it sounds like doing, like, what I can do is a discovery meeting with you and a couple of your key team members and just kind of go over this and then provide you guys a proposal of essentially what it can look like to at least do, like, stage one of what you guys need. Like, what's most, like, what I would see as most important and then you guys choose from kind of this menu in the proposal. How does that sound? 1:14:58 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yeah, that sounds great. Um, is this your Solanasis process? Is that how you say it? 1:15:10 - Dmitri Sunshine (Solanasis) Solanasis. I know it's a weird name. It's one of those things that came to me and I was just like, what? Isn't that really it? And I was just like, no, okay. Solanasis. Solanasis. 1:15:20 - Christian LeFer | InstantNonprofit (InstantNonprofit) I don't know if it'll change at some point. 1:15:21 - Dmitri Sunshine (Solanasis) It's just, it's, yeah. It's one of those things. Like you get this kind of like weird download from source of like, okay. Sure, sure, sure. 1:15:30 - Christian LeFer | InstantNonprofit (InstantNonprofit) No, it's a, it's a, it's a good looking word. I just didn't know how to say it. 1:15:34 - Dmitri Sunshine (Solanasis) It, it, does trip people up and it trips me up sometimes still. Yeah. But is that the process that you're? Yeah. We're, I mean, this is part, you'll see. I mean, this is essentially like a full, the full kind of operational partnership is a whole different thing, right? So right now we're just coming in with a wedge, like in the cases, which is this operational resilience checkup, which is what I, you know, get. I'll you that analogy of like not getting tripped up on untied shoelaces, right? Making sure it's like someone's not going to hack your stuff. Like those kinds of things. And I guarantee you will find something with you guys that you're going to be like, . I can't believe you. 1:16:17 - Christian LeFer | InstantNonprofit (InstantNonprofit) Oh, I guarantee you. I guarantee it. Okay. 1:16:20 - Dmitri Sunshine (Solanasis) So as long as you're ready for that, because I do have to prepare you. 1:16:23 - Christian LeFer | InstantNonprofit (InstantNonprofit) Right. Right. And that's, that's where I go, okay, how do we, you know, how do we mitigate disaster, pay for the mitigation of the disaster and move everything forward? Right. So I'm probably like an 80, 20, move things forward, create processes and systems that free me up, which will result in bringing in more money, being more effective, working these prospects for iconic impact, et cetera. ACTION ITEM: Send Fathom notes to Dmitri - WATCH: https://fathom.video/calls/599912103?timestamp=4620.9999 Or the knock-on effects of that would be immense. And with 20% of the effort or the focus. Identify and knock off the biggest liability, the biggest term, the biggest point of vulnerability. ACTION ITEM: Send Dmitri Iconic Impact manifesto + services array - WATCH: https://fathom.video/calls/599912103?timestamp=4630.9999 1:17:10 - Dmitri Sunshine (Solanasis) Yeah, beautiful. Would you send me the Fathom notetaker notes if it doesn't come through automatically? I will do that. I could. 1:17:21 - Christian LeFer | InstantNonprofit (InstantNonprofit) I want to make sure I don't bury you in things, but I could share a few key documents, too, about, like, the sort of the array of services, you know, at least where that's at right now for Iconic Impact, and then, yeah, maybe one or two other things that would at least give you a good idea where certain things are at and where the needs are, but I think what would be amazing would be to have Jackie and I on a call following this call, so I'll share the Fathom with you for sure. ACTION ITEM: Schedule 90-min discovery w/ Dmitri + Jackie; then attend - WATCH: https://fathom.video/calls/599912103?timestamp=4668.9999 Yeah. 1:17:59 - Dmitri Sunshine (Solanasis) And how about us? into my meeting link, you guys can, can choose a time that works for the two of you, and then choose the, the 90, actually I'll, I'll have a separate meeting link for the, uh, discovery call, um, that'll be a 90 minute long one, if that works for you guys. ACTION ITEM: Draft spec for PPC/CRO vendor to deploy quiz-driven sales page MVP - WATCH: https://fathom.video/calls/599912103?timestamp=4696.9999 Mhm. Yeah? I love that, yeah. All right. Well, Christian, what else you got going on today? What are you gonna go do after this? 1:18:27 - Christian LeFer | InstantNonprofit (InstantNonprofit) Um, yeah, just probably work, um, key up a document for my full stack marketer slash PPC CRO guy who just onboarded and, um, see what the most rapid path would be for that upgraded, you know, add, the, the add to sales page. Um, you know, get that sales page, um, to where we can begin. Okay. Testing and deploy something that's going to, I think, increase our conversions, our online conversions. ACTION ITEM: Define MVP automations for personal ClickUp board - WATCH: https://fathom.video/calls/599912103?timestamp=4744.9999 And, yeah, so I've just got an array of projects that are kind of needing attention. And then, yeah, and then I think the other major thing that I'm going on today is articulating exactly what the MVP level of automations would be in this board. I think I got one handled, I just needed to test it, but I had my, I have a contractor in Egypt, and we made it so that any new contact, I have Clay, are you familiar with Clay.Earth? I had Clay.Earth connected to, you know, Messenger, WhatsApp, et cetera. It auto-creates a new contact, anyone, anytime it doesn't recognize the person coming in, which is great. And what I, what I did yesterday, or day before yesterday, is I have that so that any new That contact that's created triggers a click-up card in my to-do list that then requires me, it's in my to-dos, to tag them as to partner, you know, partnership, investor prospect, high-ticket prospect, or other for now. So that when I go out to David Meltzer, went to the Aspire tour with Marcus Limonis and all these people with David Meltzer last week, met a whole bunch of incredible people. And so when I go to an event like that, Clay populates anyone new that I meet from there or anywhere else. I get introductions all the time by like five different platforms. drives me insane. And so this is now going to make sure nobody gets left behind and that they get tagged. And if they get tagged, it auto-populates the Cultivation to Close board. 1:20:55 - Dmitri Sunshine (Solanasis) Wow. So that means if you're focusing on that level of... Networking. You really got to get all these other things off your plate. Otherwise, there's no way that you can... Otherwise, I would imagine your click-up is, like, overwhelming to open up. Oh, yeah. 1:21:12 - Christian LeFer | InstantNonprofit (InstantNonprofit) Even right now, I have to go and delete things from the past six months that are either done or not done, no longer a priority, etc. But I, at least for these leads, because my 90 Days to a Million is my number one focus, getting leads that come into my world... Into these click-up boards, and then selecting some leads that already exist, contacts that already exist, and populating those boards. After that, if everything's manual, that's another thing. But getting these people into a visible board where I can follow them up, and either raise the money, sell them a high ticket, or, you know, cultivate those relationships. Those are my most... My biggest two high leverage activities right now. 1:21:58 - Dmitri Sunshine (Solanasis) Yeah. We'll talk more about this, because I actually think you might be misusing ClickUp, because it's not, I mean, you can use it as a CRM. I know many people do. I've thought about doing that. But I think that it's going to make it harder to do project management, and it's going to interfere with your sprints, unless, I guess, unless you have a separate space. 1:22:21 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yeah, I have completely separate boards for iTicket and for Investor. And those are underneath my CEO boards space. 1:22:32 - Dmitri Sunshine (Solanasis) But I'm open to whatever. 1:22:34 - Christian LeFer | InstantNonprofit (InstantNonprofit) I mean, I just, I wanted to stay in ClickUp, because I want that to be my home base, and I just haven't been disciplined enough for it to be that. And so if we're going to be a company that's more effective in running sprints and projects and everything, I have to discipline myself, because the whole company follows me. So when I fall off of ClickUp, everyone else does too, and they end up back in Slack. . 1:23:00 - Dmitri Sunshine (Solanasis) I mean, it's, you know, being a COO is like herding cats in many ways, like when it's a smaller company, right? Because, yeah, it's like, I remember we would have ClickUp and then every day, because we were, you know, like I'd go here, we're all working together. I would literally have a whiteboard and I would like just copy the out of ClickUp onto the board. Like, this is what you said you can get done today. At the end of each day, we'd be like, okay, which of these things did you actually get done? Did you mark it as done? Okay. So it's like, okay, so you, you keep constantly thinking you could do 50% more than you actually can at a time, right? Because we're trying to do two-week sprints. I don't know if you guys are doing sprints. We're not. 1:23:41 - Christian LeFer | InstantNonprofit (InstantNonprofit) We don't have enough product. Yeah, I don't know that that would benefit us, but yeah, I'm a big fan of Agile Scrum, and it probably would massively benefit us to do that. And like, Catherine is working out of ClickUp. 1:23:57 - Dmitri Sunshine (Solanasis) She's a great example. 1:23:58 - Christian LeFer | InstantNonprofit (InstantNonprofit) mean, she's very operationally minded. What a great, bright person. She's like a gem that we found for $10 an hour. She's up to like $20. Yeah, she came on board at $10 an hour, and is such a performer, we've almost doubled that in, you know, a year, nine months. She's now able to generate her weekly report, not out of a document, and not off the cuff in some stand-up format. She's actually doing it by allowing ClickUp. She created an automated report that kicks me a report every Friday out of her ClickUp activities, which is the ultimate goal. If everybody's operating in ClickUp, then all reporting can be inside of ClickUp, and I can just get my departmental, you know, my departmental and individual reports and effectiveness and all that stuff. Did you achieve what you planned this week? How many things were... That's the goal. That's the goal. And that's why I need a true marketing director, a true COO. It would be nice to have somebody that could at least be COO, CTO, even if that's fractional. And then Jackie's, you know, built a lot of the systems that this company runs on. And she's kind of serving as CMO, COO, but not really able to do either fully. So just working out that org chart, that's what I'm out to fund. And then whatever assistant level or junior level people, I'd say two to three of those needed. Yeah. 1:25:31 - Dmitri Sunshine (Solanasis) By the way, something that I think a lot of smaller companies overlook is the CIO, the Chief Information Officer, right? Mm And, you know, that also gets into Chief Security Information Officer, right? For sure, for sure. Yeah. But, I mean, that to me, because I'm betting you guys could be working off much more detail, much more extensive data. Like doing questions Questionnaires, Understanding the Psychology, yeah, because that could be gold. 1:26:05 - Christian LeFer | InstantNonprofit (InstantNonprofit) dude, we've started 5,000 nonprofits, and I've been like a head down OBGYN. I am just delivering babies and putting them into the little warm bed, and they're going on to be prime ministers and presidents, and I don't even know what they've become. I accidentally trip over the James Hodges New Earth Collective five years later and go, oh my god, this thing became what it was supposed to be. So, I have a data enhancement project on an ITO, you know, project outline, and I don't have anybody to implement it, and I don't have the time to pay attention to that, but that's where the gold is going to be, is going to be going back into our own database, having AI just spider that out to its social, the organization website, the board members, is it still alive? Did it thrive? Did it grow? grow? And then being able to create use cases, interview these people for my new New Iconic Impact Podcast, and then find out what these people needed and what they did to succeed to share with the tribe, but also what do they need, like, to grow, and then we create products and services through a whole, you know, raft of, a whole list of people who already trust us, which we're not doing. Yeah. 1:27:23 - Dmitri Sunshine (Solanasis) So that would explode the value of Instant Nonprofit. Yeah, you're leaving a lot on the table, is what you're saying, but you know that you are doing it, and that's got to change. Yes, absolutely. 1:27:35 - Christian LeFer | InstantNonprofit (InstantNonprofit) That's what's exciting. That project would very quickly pay for itself. Yeah. A hundred bucks. 1:27:42 - Dmitri Sunshine (Solanasis) Yeah. Well, especially if you have upsells. I'm not seeing that on your site right now, but I'm assuming you have something in the works. All the things we discussed. 1:27:51 - Christian LeFer | InstantNonprofit (InstantNonprofit) Anything? That's the other thing about Iconic Impact. They're symbiotic. Yeah. 1:27:55 - Dmitri Sunshine (Solanasis) It's a nonprofit. 1:27:56 - Christian LeFer | InstantNonprofit (InstantNonprofit) You know, 5% of those people would upgrade to a serious pack. But as I work on things like custom GPTs and processes and workflows for itonic income, those people will literally be paying me to pioneer things that I can then go from DFY to done-with-you or do-it-yourself, self-liquidating offers, things that people can hook up with, like a copywriting GPT, and then a process and group coaching at the lowest level, these people, you know, get the white glove treatment, but what we learn from them and what we develop there can then be created into a much more automated or group, you know, mass assistance level process for those people, and then sold to those, sold to InstantNonprofit is upsells, right? So in one, you're having an ascension plan, and some people, you're like, okay, you know, this person gets a call with the CEO because It's a, it's an exiting entrepreneur that our system just found out, just sold a company. Okay, that, that person needs an iconic impact call. So it's ascending up, and then it's bringing the secret elixir back to the village and distributing it widely on down. That's, yeah, as you can see, that excites me. 1:29:20 - Dmitri Sunshine (Solanasis) it. Love it. I'm excited with you. I think there's, yeah, there's a lot of opportunity here. And yeah, so let's, let's see. this. I'm going to email you based on the email that you're, you're using right now that this, uh, invite came from. Yeah, Christian LeFer, it's a non-profit. it's the best one. All right. So I'll email you. We'll set up a discovery call. Um, so you'll set up using the link I give you. Give me as much information as you feel comfortable sharing beforehand to help me prep. And especially for, um, just, I know iconic impact is further down the line, but as soon as you have a, um, like a manifesto, It's walk I'll Right? Because I always start with this, like, kind of executive summary. That's a couple of pages. That would be super helpful. I would love to see that. Because the website is its own thing, but, like, you know, less... I think I have that. 1:30:12 - Christian LeFer | InstantNonprofit (InstantNonprofit) I think I created that in order to create the website, and then I fed it into Lovable, and... 1:30:19 - Dmitri Sunshine (Solanasis) Yeah. Cool. 1:30:20 - Christian LeFer | InstantNonprofit (InstantNonprofit) So I'll go select a few key documents and share those with you. 1:30:25 - Dmitri Sunshine (Solanasis) Okay. Yeah. So, and then we'll do a discovery call. I'll give you a proposal of what I think, like, this next, you know, like, 30 days kind of sprint can look like. Because I think you guys need more than just, like, operational resilience. I mean, we talked about quite a few things here. So, let's, um, let's go from there. And hopefully, you guys have something you could do this week, because I would love to, um, yeah, I would love to work with you guys. And at the same time, I also have to be like, okay, who, who books the calls? Who comes in first? Right? It's, um, yeah, I've, you could understand, like, sometimes... You're waiting, and then, so, yeah. 1:31:03 - Christian LeFer | InstantNonprofit (InstantNonprofit) Sure. Are you, and with your project, and I know we're way over, so thank you for the extra time. I don't want to hold you up from doing what you're doing today. Are you out in the marketplace with this right now on a wider basis, or is this? Yeah. 1:31:19 - Dmitri Sunshine (Solanasis) Doing a bunch of outreach. RIA, compliance consultants, state attorneys, that whole world. So, if you know of anyone, I mean, again, it's like, our wedge is like, just do a 10-day resilience checkup, and just see if we can catch something in that time. Especially if people have systems like, yeah. It's like, most people don't realize that if you're using a main provider, that you have to make sure you can get the data out of them. Don't expect, don't have this belief that You know, they're safeguarding your data in the way that you would ideally think they would be, so make sure you can get your data out, you know, those kinds of things, um, yeah, really important, I mean, it's like the things that, they're, they're not a high probability, but if they do happen, it's a huge, catastrophic, yeah, it's catastrophic, yeah, yeah, yeah, all right, so Christian, let's, let's go from there. 1:32:25 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yeah, let's do that, can't wait, I'm super excited, man, I'm glad, glad we connected, thanks for your persistence in, reaching out to me now and then, and, um, really look forward to next steps, and, yeah, you'll get some stuff from me immediately, I don't want to, I don't want to sit on this, I have to solve this problem, because I am, I am selling, and I will deliver on all of it. 1:32:47 - Dmitri Sunshine (Solanasis) Yeah, and I believe you, that's the cool thing, I love that you're, like, you're, you're at it. 1:32:52 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yeah, yeah, this is the time, so, all right, brother. 1:32:56 - Dmitri Sunshine (Solanasis) All right, so hopefully next week, I'll see you. Yeah. Yeah. All right. Bye, brother. Ciao. Take care. 1:33:03 - Christian LeFer | InstantNonprofit (InstantNonprofit) Yeah.