AI-Native Website Launch GTM Checklist
Reusable across all Solanasis portfolio website launches Last updated: 2026-04-11 Owner: Dmitri Sunshine
1. Pre-Launch (T-7 days)
Build Verification
- Site builds with no errors (
npm run buildexits 0) - All pages have unique
<title>,<meta description>, OG tags - Lighthouse scores: 90+ on Performance, Accessibility, Best Practices, SEO
- Mobile responsive on all breakpoints (320px, 768px, 1024px, 1440px)
Forms and Integrations
- Newsletter signup works end-to-end (Turnstile + Brevo)
- Contact/interest forms work end-to-end
- Umami analytics script loads correctly (verify with browser dev tools)
- Turnstile widget renders on all form pages
Legal and Content
- Privacy policy and Terms of Service published
- Legal disclaimers reviewed (entity status, no securities language if unregistered)
- Content reviewed for voice consistency and banned words
- All links checked for 404s (internal and external)
Security and SEO
- Security headers verified (CSP, HSTS, X-Frame-Options, Permissions-Policy)
- robots.txt serves correct content for production
- sitemap-index.xml generates correctly
- Favicon set complete (16x16, 32x32, apple-touch-icon, webmanifest)
- 404 page renders with navigation back to home
- No secrets or API keys exposed in client-side JavaScript
Testing
- Staging deploy verified at CF Pages preview URL
- E2E test suite passes (
npx playwright test) - Manual smoke test on mobile device (real device, not just dev tools)
2. Launch Day (T-0)
DNS and Deployment
- DNS cutover executed per CF Pages Cutover Playbook (
playbooks/cf-pages-cutover-playbook.md) - MX records verified (no email disruption)
- HTTPS redirect works (http → https)
- www redirect works (www → apex or apex → www, as configured)
Production Verification
- All pages load from production URL
- Newsletter signup tested on production
- Umami analytics receiving data (check Umami dashboard)
- Forms submit successfully on production
Search Engine Registration
- Google Search Console: verify domain ownership
- Google Search Console: submit sitemap
- Google Search Console: request indexing for homepage
3. Post-Launch (T+1 to T+7)
Monitoring
- Monitor Umami for traffic and errors
- Monitor Brevo for newsletter signups
- Check for 404s in CF Pages analytics
- Verify all redirects from old URLs (if migration from another platform)
Announcements
- LinkedIn announcement post (personal profile)
- Email announcement to existing newsletter subscribers (if any)
- Substack cross-post or mention (if applicable)
- Update LinkedIn profile with new website URL
Quality Assurance
- Run Lighthouse again from production URL
- Check Google Search Console for indexing status
- Screenshot key pages for records:
_{project}/_screenshots/{YYYY-MM-DD}/
4. Post-Launch (T+30)
Analytics Review
- Review analytics: top pages, bounce rate, time on site
- Review newsletter signup conversion rate
- Review form submission quality
SEO and Content
- Check Google Search Console coverage report
- Identify pages not yet indexed; request indexing if needed
- Review and fix any crawl errors
Planning
- Plan Phase 2 features (blog, additional pages, etc.)
- Document lessons learned for next launch
5. Cross-References
These playbooks contain deeper procedures for specific steps above:
| Topic | Playbook |
|---|---|
| Full website build process | playbooks/ai-native-website-setup-playbook.md |
| Setup cheat sheet | playbooks/website-setup-cheat-sheet.md |
| CF Pages cutover | playbooks/cf-pages-cutover-playbook.md |
| Master GTM strategies | playbooks/Solanasis_Master_GTM_Playbook_2026.md |
| Project directory structure | playbooks/standardized-project-directory-template.md |