MSP Cold Email Outreach Playbook — Solanasis

Version: 1.0 Date: 2026-03-09 Owner: Dmitri Sunshine, Founder & CEO Purpose: Build a systematic pipeline of MSP (Managed Service Provider) partnerships via cold email + AI-assisted list building, running in parallel with LinkedIn outreach Companion docs: LinkedIn_Cold_Outreach_Playbook.md | Cyclical_GTM_Strategy_and_Smartcuts_Launch.md (Section 11) | Solanasis_LinkedIn_SalesNavigator_ORB_Playbook_v1.md (Section 6) | ORB Pack v2 15_Outreach_Pack.md

Why MSPs via Cold Email (Not Just LinkedIn)
Your MSP ICP — Who Exactly to Target
Building the MSP List — AI Scraping Tools & Workflow
Cold Email Infrastructure (Reusing What You’ve Already Planned)
MSP Email Sequences — Templates
What Claude / Cowork Can Actually Do For You
Daily/Weekly Execution Cadence
Metrics & Optimization
What NOT to Do
Reddit Intelligence — What the Community Says
Open Questions

1) Why MSPs via Cold Email (Not Just LinkedIn)

The Gap in Your Current Playbooks

Your existing docs have solid MSP outreach templates for LinkedIn (connection requests in Section 1D of the LinkedIn Cold Outreach Playbook, InMail in Section 3E, and MSP partnership scripts in the Sales Navigator Playbook Section 6). But you’re missing a dedicated cold email channel to MSPs.

Here’s why that matters:

Many MSP owners/operators aren’t active on LinkedIn. They’re running businesses, putting out fires, and checking email — not scrolling their feed. Cold email reaches them where they actually live.
LinkedIn limits you to ~200 contacts/month (connection requests + InMails). Cold email can hit 500-1,000+/month after warmup with minimal ongoing effort.
Multi-channel compounds. Someone who gets your email AND sees your LinkedIn connection request is 2-3x more likely to respond to either one.
MSP buying cycles run 60-180 days. Email sequences with automated follow-ups keep you in front of them without daily manual work.

Why MSPs Are Worth a Dedicated Channel

From your existing playbooks, the MSP partnership model is one of your cleanest growth levers:

Non-competitive handoff: You assess and plan → they implement and manage
Referral fee (15% capped at $2,500) or co-delivery creates financial incentive
One MSP partner = access to 20-100+ of their SMB clients — this is a multiplier node
MSPs are always looking for ways to expand revenue from existing clients without building new capabilities

Pro Tip: The Smartcuts play here is classic “platform surfing” — MSPs have already done the hard work of acquiring the client relationship. You’re not building a client base from scratch; you’re plugging into theirs. One strong MSP partnership can generate more ORB (Operational Resilience Baseline) pipeline than 6 months of direct SMB outreach.

2) Your MSP ICP — Who Exactly to Target

Firm Profile

Criteria	Target	Why
Size	5-50 employees	Small enough to lack in-house assessment capability, large enough to have a real client base
Client base	20-200 SMB clients	Enough volume to make the partnership worthwhile
Geography	Colorado first → Mountain West → national	Start local for trust and quick wins, expand once you have case studies
Services	Break/fix, managed IT, cloud management, help desk	NOT security-focused MSPs — those would see you as competition
Maturity	Established (3+ years) but not enterprise-tier	They have clients but may lack formal vCISO/assessment services
Pain signals	No compliance offerings, no security assessment capability, recently lost a client to a breach	They need what you offer but can’t build it themselves

Who to Email at the MSP

Title	Priority	Why
Owner / President / CEO	#1	Decision-maker on partnerships. Small MSPs = owner decides.
Director of Client Success / Client Services Manager	#2	They hear client pain firsthand and champion new offerings
vCIO / vCISO (if they have one)	#3	They’re doing advisory work and would love a structured assessment to offer clients
Sales Lead / Business Development	#4	They’re incentivized to find new things to sell

Pro Tip: At MSPs under 20 people, the owner IS the sales lead, the vCIO, and the client success manager. Don’t overthink persona targeting — just email the owner.

3) Building the MSP List — AI Scraping Tools & Workflow

The Recommended Stack

This builds on the infrastructure you already planned in the Cyclical GTM Playbook (Section 11). Same sending domain, same Instantly.ai account — just a new campaign targeting MSPs.

Tool	Purpose	Cost	Notes
Apollo.io	Primary lead database — filter for MSPs by industry, size, location, title	Free tier or $49-99/mo	275M+ contacts. Filter: IT Services / Managed Services + Colorado + 5-50 employees. 91% email accuracy claimed (verify independently).
Google Maps / Outscraper	Find local MSPs that aren’t in Apollo’s database	Free (manual) or $0.002/result	Search “managed IT services” / “managed service provider” / “IT support” in CO cities
Clay.com	Enrich + personalize at scale — pull in website data, LinkedIn, tech stack	$149-349/mo (optional, Phase 2)	Best for: building personalized first lines at scale. Connects to 100+ data sources. Not needed to start — it’s a “level up” tool.
LinkedIn Sales Navigator	Cross-reference to find the right person at each MSP (already budgeted)	~$100/mo (already have)	Use for person-level targeting after identifying companies
Instantly.ai	Send + warm up + track campaigns	$30/mo (already planned)	Same tool from your healing centers campaign
Hunter.io or NeverBounce	Email verification before sending	Free tier or $49/mo	Always verify before loading into Instantly. Apollo emails bounce 10-35% per user reports.

Step-by-Step List Building Workflow

STEP 1: APOLLO.IO SEARCH
─────────────────────────
Filters:
  - Industry: Information Technology & Services, IT Services and IT Consulting,
    Computer Networking, Managed Services
  - Location: Colorado (expand later)
  - Employee Count: 5-50
  - Keywords (company description): "managed services" OR "managed IT" OR
    "MSP" OR "IT support" OR "help desk"
  - Contact Title: Owner, President, CEO, Founder, Managing Partner,
    Director of Client Success, vCIO
→ Export to CSV (name, email, company, title, website, LinkedIn URL)

STEP 2: GOOGLE MAPS SUPPLEMENT
───────────────────────────────
Search terms in Boulder, Denver, CO Springs, Fort Collins, Loveland:
  - "managed IT services"
  - "managed service provider"
  - "IT support company"
  - "computer support business"
→ Use Outscraper ($0.002/result) or manual extraction
→ Get: company name, website, phone, address

STEP 3: ENRICH GOOGLE MAPS DATA
────────────────────────────────
Take company names/domains from Step 2 → run through Apollo.io
→ Get decision-maker name + email
→ Merge with Step 1 data, deduplicate

STEP 4: VERIFY ALL EMAILS
──────────────────────────
Run entire list through Hunter.io or NeverBounce
→ Remove invalid/risky emails
→ Keep only "valid" and "accept-all" (with caution on accept-all)
Target: <2% bounce rate

STEP 5: SEGMENT THE LIST
─────────────────────────
Tag each contact:
  - By size: micro (5-10), small (11-25), medium (26-50)
  - By whether they have security offerings (check website)
  - By location (for local angle personalization)
  - By any warm signals (recently hired, posted on LinkedIn, etc.)

STEP 6: LOAD INTO INSTANTLY.AI
──────────────────────────────
Create campaign: "MSP Partners — Colorado — March 2026"
Assign to warmed sending domain (solanasis.co or whatever you chose)
Set sequence (see Section 5 below)

Expected Numbers for Colorado

Step	Volume
Apollo search (CO MSPs, 5-50 employees)	200-500 companies
Google Maps supplement	100-200 additional
After dedup + enrichment	250-500 contacts with emails
After verification (remove bounces)	200-400 verified contacts
Enough for	2-4 months of campaigns at 50/day

What Claude / Cowork Can Do for List Building (Right Now)

I can help you with several parts of this workflow directly:

Write Apollo.io search filters — I can generate the exact filter configuration for you to paste into Apollo
Process and clean CSV exports — Upload your Apollo CSV and I can deduplicate, standardize, segment, and tag contacts
Generate personalized first lines — Feed me company name + website + contact title and I’ll write custom opening lines for each prospect
Build the Instantly.ai CSV import file — Format your data exactly how Instantly expects it
Cross-reference against your existing leads — Compare against your Leads.md and CRM to avoid double-contacting

What I cannot do directly:

Log into Apollo.io, Instantly.ai, or any SaaS tool and run searches (I don’t have browser-based access to authenticated platforms for data scraping)
Send emails on your behalf from this session (see Section 6 for options)
Scrape Google Maps or run Outscraper (these require API keys or authenticated access)

Pro Tip: The fastest way to get started: spend 30 minutes in Apollo.io, export the CSV, upload it here, and I’ll clean/enrich/segment it and generate personalized email drafts in minutes. That’s the highest-leverage use of AI in this workflow — turning raw data into ready-to-send campaigns.

4) Cold Email Infrastructure (Reusing What You’ve Already Planned)

Your Cyclical GTM Playbook Section 11 already designed this infrastructure for healing centers. The MSP campaign runs on the exact same rails — you just add a new campaign in Instantly.ai.

Checklist (If Not Yet Set Up)

Sending domain purchased — solanasis.co or chosen alternative
Google Workspace configured on sending domain — 2-3 inboxes ($7/mo each)
DNS records set — SPF, DKIM, DMARC all configured
Domain warmup running — 2-4 weeks via Instantly’s built-in warmup or MailReach
Instantly.ai account active — Growth plan ($30/mo annual)
Apollo.io account active — Free tier to start, upgrade if needed
Unsubscribe mechanism ready — Instantly handles this automatically
Physical address in email footer — CAN-SPAM requirement (Solanasis mailing address)

If Already Set Up

Just create a new campaign in Instantly.ai labeled “MSP Partners — CO” and load your verified MSP list. The infrastructure is campaign-agnostic — that’s the Smartcuts insight from your existing playbook.

5) MSP Email Sequences — Templates

Tone & Positioning Notes

MSP owners are not like SMB executives. They understand IT. They know what a security assessment is. They’ve probably done informal versions themselves. Your emails need to:

Speak peer-to-peer, not vendor-to-prospect
Lead with what’s in it for THEM (revenue, client retention, competitive differentiation)
Acknowledge they know their stuff — never condescend
Keep it short — MSP owners are perpetually overloaded
Frame it as partnership, not as you selling to their clients

Sequence A: The Revenue Play (Recommended Primary)

Email 1: The Revenue Hook (Day 1)

Subject lines (A/B test):

A: “Revenue idea for [Company Name]”
B: “Quick question about [Company Name]‘s security offerings”

Hi [First Name],

I run Solanasis — we do a 10-day Resilience Checkup for SMBs: security
baseline + a real restore test + a prioritized 30/60/90 plan.

Here's why I'm reaching out to you specifically: the findings almost
always surface clear remediation work — patching, config fixes, backup
improvements, access controls — that's a natural fit for an MSP to
implement.

We assess and plan. You deliver and manage. Clean handoff, no overlap.

Would a 15-minute call make sense to see if it fits your client base?

Best,
Dmitri Sunshine
Founder, Solanasis
solanasis.com | 303-900-8969

[Unsubscribe link]
[Physical address]

Email 2: The Client Retention Angle (Day 4)

Subject: “Keeping clients before they get breached”

Hi [First Name],

Following up on my note from earlier this week.

One pattern I keep seeing: SMBs get breached, panic, and blame their
MSP — even when the MSP did everything right on their end. The problem
is usually something upstream that nobody tested.

Our Resilience Checkup gives your clients (and you) documented proof
that their backup actually restores and their security baseline is
solid. If something IS broken, you get paid to fix it. If it's clean,
your client trusts you more.

Either way, it's a win for the MSP.

We offer a 15% referral fee on ORB engagements, capped at $2,500.
Happy to share the one-pager if you're curious.

Best,
Dmitri

[Unsubscribe link]
[Physical address]

Email 3: Social Proof + Soft Close (Day 9)

Subject: “Last note — here if the timing ever lines up”

Hi [First Name],

Last note from me. Quick summary of the model:

1. You refer a client (or we identify one together)
2. We run a 10-day assessment (security + real restore test + 30/60/90 plan)
3. The findings create implementation work for your team
4. You earn a 15% referral fee on the assessment itself

It's non-competitive by design. We don't do managed services,
break/fix, or ongoing support. That's your lane.

If this is ever relevant for your client base, I'm an easy call away.

All the best,
Dmitri
solanasis.com | 303-900-8969

[Unsubscribe link]
[Physical address]

Sequence B: The Competitive Differentiation Play (For MSPs Without Security Offerings)

Email 1 (Day 1)

Subject: “Adding security assessments to [Company Name]‘s offerings”

Hi [First Name],

Quick question: do your clients ever ask about security assessments
or compliance readiness?

If yes — I might have a way to help you say "yes" to that without
building a new service line.

I run Solanasis. We do a structured 10-day Resilience Checkup (security
baseline + a real restore test + a 30/60/90 plan) that MSPs can offer
to their clients as a white-label or co-branded engagement.

You don't need to hire a vCISO or build assessment frameworks. We
bring the methodology; you maintain the client relationship.

Worth a 15-minute call to explore?

Best,
Dmitri Sunshine
Founder, Solanasis
solanasis.com | 303-900-8969

[Unsubscribe link]
[Physical address]

Email 2 (Day 5)

Subject: “The #1 reason MSP clients churn”

Hi [First Name],

Following up on my note.

According to industry data, the #1 reason SMBs leave their MSP isn't
price — it's a security incident that makes them lose trust.

The irony: most of those incidents involve untested backups or security
gaps that a proactive assessment would have caught.

That's exactly what our Resilience Checkup does. It gives your clients
proof that their systems are solid — and gives you documented evidence
of what needs fixing (which you get paid to implement).

Happy to send the one-pager if you want to see the scope.

Best,
Dmitri

[Unsubscribe link]
[Physical address]

Email 3 (Day 10)

Subject: “Partnership one-pager — no strings”

Hi [First Name],

Attaching our MSP partnership one-pager in case it's useful down the
road. No strings, no follow-up needed.

If you ever want to explore adding a security assessment offering for
your clients without the overhead of building one, we're here.

All the best,
Dmitri
solanasis.com | 303-900-8969

[Unsubscribe link]
[Physical address]

6) What Claude / Cowork Can Actually Do For You

Email Sending Capabilities — Honest Assessment

Here’s the straight talk on what I (Claude in Cowork) can and can’t do regarding email:

What I CAN Do Right Now

Capability	How	Effort Level
Write all email copy — sequences, subject lines, A/B variants	Direct in conversation or save to files	Minutes
Process and clean lead lists — CSVs from Apollo, Google Maps exports	Upload CSV → I clean, deduplicate, segment, output formatted file	Minutes
Generate personalized first lines at scale	Feed me company name + context → I output 50-100+ custom openers	10-20 min
Format Instantly.ai import files	I know the required CSV format	Minutes
Write Python scripts for data processing	Batch enrichment, dedup, merge multiple data sources	Minutes
Draft follow-up responses	When MSPs reply to your campaign, paste the reply and I’ll draft your response	Real-time
Analyze campaign performance	Export Instantly.ai stats → I’ll analyze what’s working and suggest optimizations	Minutes
Research specific MSPs before calls	Give me a company name and I’ll pull what I can find on them	5-10 min

What I CAN Do With Connectors (Available but Not Yet Connected)

Connector	What It Enables	Status
Gmail MCP	Draft emails, search inbox, read threads — but this is for your primary Gmail, not for cold outreach (use Instantly for that)	Available, not connected
ActiveCampaign MCP	Create/manage contacts, lists, campaigns, automations	Available, not connected
MailerLite MCP	Full email marketing — subscribers, campaigns, automation, forms	Available, not connected

Pro Tip: The Gmail connector is best for warm follow-ups and relationship emails — when an MSP replies positively and you’re moving to a real conversation. Use Instantly.ai for the cold automation layer. Don’t mix the two.

What I CANNOT Do

Send cold emails directly — I don’t have SMTP access and shouldn’t for compliance/deliverability reasons. Cold email needs dedicated infrastructure (warmed domains, rotating inboxes) that Instantly.ai handles.
Log into Apollo.io / Instantly.ai / LinkedIn and run searches — these require authenticated browser sessions with your credentials.
Scrape websites live — I can’t crawl Google Maps or run Outscraper. You’ll need to do the initial data pull and then hand me the CSV.

The Optimal Human + Claude Workflow

YOU (30 min)                    →  CLAUDE (10 min)              →  YOU (5 min)
─────────────                      ──────────────                  ─────────────
Run Apollo search               →  Clean + deduplicate CSV     →  Review output
Export CSV                       →  Verify email format          →  Upload to Instantly
                                 →  Generate personalized lines  →  Spot-check 5-10
                                 →  Format for Instantly import  →  Launch campaign
                                 →  Write email sequences        →  Approve copy

Total: 45 min to go from zero to live campaign

7) Daily/Weekly Execution Cadence

Setup Phase (Week 1-2, One-Time)

Assuming your cold email infrastructure from the Cyclical GTM playbook is already running:

Run Apollo.io search for CO MSPs (30 min)
Run Google Maps supplement search (30 min)
Upload CSVs to Claude for processing (10 min)
Review Claude’s output + approve personalized lines (15 min)
Upload verified list to Instantly.ai (10 min)
Create MSP campaign with Sequence A (15 min)
Launch at 20-30/day (start conservative)
Total setup: ~2 hours

Ongoing (15-20 min/week)

Day	Task	Time
Monday	Check Instantly for replies from weekend. Respond to any positive replies personally.	10 min
Wednesday	Check for new replies. Add any new MSP contacts discovered through LinkedIn/networking to the campaign.	10 min
Friday	Weekly review: check open rates, reply rates, bounce rates. Adjust subject lines or sequence if needed.	15 min

Parallel With LinkedIn (Combined Daily Block)

Your LinkedIn Cold Outreach Playbook already specifies 30-45 min/day. The email campaign runs in the background — so your total daily time doesn’t increase much:

Channel	Daily Time	Monthly Contacts Reached
LinkedIn (existing)	30-45 min	~200
Cold email (automated)	5-10 min (replies only)	~500-1,000
Combined	35-55 min	700-1,200

8) Metrics & Optimization

Track Weekly in Instantly.ai

Metric	Target (Good)	Target (Great)	Red Flag
Open rate	40-50%	55%+	<30% (deliverability issue or bad subject lines)
Reply rate	3-5%	8%+	<2% (wrong audience or bad copy)
Positive reply rate	1-2%	3%+	<0.5%
Bounce rate	<2%	<1%	>3% (bad data, stop sending immediately and re-verify)
Unsubscribe rate	<0.5%	<0.2%	>1% (tone is off or targeting is wrong)
Calls booked from email	3-5/month	8+/month	0 for 2+ weeks

Optimization Levers

Subject lines — A/B test everything. Questions outperform statements. Company name in subject outperforms generic.
Send timing — Test Tuesday-Thursday, 8-10 AM local time vs. 2-4 PM. MSP owners tend to check email early.
Sequence length — Start with 3 emails over 10 days. If positive reply rate is low, test extending to 4-5 touches over 3 weeks.
Personalization depth — Test generic vs. company-specific first lines. The extra effort often doubles reply rates.
Segment performance — Track separately: owner vs. client success director, micro-MSP vs. medium, geographic clusters.

9) What NOT to Do

Don’t send from solanasis.com. Ever. Use the dedicated sending domain. This is in your Cyclical GTM playbook and it’s non-negotiable.
Don’t skip email verification. Apollo data bounces 10-35% per real user reports on Reddit and review sites. Verify every list before sending.
Don’t position as a competitor. MSP owners will delete your email instantly if they think you’re trying to steal their clients. The framing is always: “We assess → you implement.”
Don’t use enterprise jargon. These are small business owners. “Operationalize a comprehensive security program” = deleted. “Find what’s broken so you can fix it and get paid” = opened.
Don’t forget the unsubscribe link. CAN-SPAM requires it in every email. Instantly handles this automatically.
Don’t email MSPs that already have strong security offerings. Check their website first. If they already do vCISO, penetration testing, or compliance assessments, they’re more likely to see you as competition than a partner.
Don’t automate replies. Sending is automated. Conversations are human. When someone responds, that’s Dmitri (or eventually a VA) talking, not a bot.
Don’t blast the same message to everyone. Even small personalizations (company name, location, whether they have security offerings) dramatically improve response rates.

10) Reddit Intelligence — What the Community Says

Key Insights from Reddit & Community Sources (2025-2026)

On MSP lead generation:

75% of MSPs grow at or below the industry average of 15% annually, largely due to relying too heavily on passive referrals — meaning most MSPs are hungry for growth partnerships like what you’re offering
MSPs using outbound can book 10-15 meetings in their first month of outreach
MSP buying cycles run 60-180 days — multi-touch sequences matter

On cold email tools:

Instantly.ai is the most recommended tool for solo founders and small teams doing cold email in 2025-2026. Reddit consensus: simplest to set up, best built-in warmup, good value at $30/mo
Apollo.io data quality is a known concern — bounce rates up to 35% reported by users. Always verify emails separately using Hunter.io, NeverBounce, or ZeroBounce before sending
Clay.com is considered the “power user” tool — overkill for starting out but excellent once you want to do waterfall enrichment (check multiple data sources) and hyper-personalization at scale
Average cold email open rates dropped from 36% (2023) to 27.7% (2024-2025) — precision targeting and personalization matter more than ever
Top 25% of cold outreach sequences generate 20%+ reply rates per QuickMail data
Elite performers keep emails under 80 words with a single clear CTA (Call to Action)

On email deliverability (2026 rules):

Google, Yahoo, and Microsoft (as of May 2025) now enforce bulk sender rules: spam complaints must stay under 0.3%, bounces under 2%
SPF, DKIM, and DMARC are all mandatory — not optional
One-click unsubscribe is now required for all commercial email (RFC 8058)
Domain warmup takes 2-4 weeks — don’t skip it

On multi-channel approach:

AI-assisted outreach shows 10.3% response rate vs. 5.1% for cold email alone (SalesBread data)
Reddit-sourced prospects show 2-3x higher reply rates because outreach addresses a problem they publicly expressed
The most effective approach combines outbound email + LinkedIn + content in parallel

Pro Tip: A growth hack from the Reddit sales community: search r/msp for posts where MSP owners complain about “clients asking about security” or “how do I add vCISO services.” These are warm leads who have publicly stated the exact problem you solve. Reach out to them directly with a personalized message referencing their post.

11) Open Questions

Sending domain status: Has solanasis.co (or alternative) been purchased and configured yet? If not, that’s the first action item — it takes 2-4 weeks to warm up before you can send.
Instantly.ai account status: Is it active with warmup running? The MSP campaign can launch as soon as the domain is warm.
Apollo.io tier: Free tier gives 10,000 export credits/year. For ongoing campaigns across multiple verticals, the Basic plan ($49/mo) is worth it for unlimited exports.
MSP partnership one-pager: Does one exist yet? Your ORB one-pager works for direct clients, but MSPs need a partnership-specific one-pager that shows: their revenue opportunity, the referral fee structure, a sample handoff workflow, and a “what your client gets” summary. I can help create this.
White-label vs. co-branded: Some MSPs will want to offer ORB under their own brand. Is Solanasis open to white-labeling? This dramatically increases MSP adoption but reduces your direct brand visibility. Worth deciding before outreach.
Geographic expansion timeline: When do you want to expand beyond Colorado? The infrastructure supports national outreach immediately — it’s just a matter of running new Apollo searches and creating new campaigns.
Reddit monitoring: Would you want a scheduled task to periodically search r/msp, r/sysadmin, r/smallbusiness for posts mentioning security assessments, disaster recovery, or backup testing? These can surface warm leads in real-time.

Appendix A: MSP Cold Email vs. LinkedIn Outreach — Side by Side

Dimension	LinkedIn (Existing)	Cold Email (This Playbook)
Reach	~200 contacts/month	500-1,000 contacts/month
Daily effort	30-45 min	5-10 min (after setup)
Personalization	High (manual)	Medium (templated + custom lines)
Cost	$100/mo (Sales Nav)	$51-70/mo (Instantly + domain)
Response rate	10-15% (InMail)	3-5% (cold email average)
Best for	Warm-up, relationship building, high-value targets	Volume, parallel channel, hard-to-reach owners
Automation	Low (LinkedIn throttles)	High (sequences run automatically)
Risk	Account restriction if too aggressive	Domain reputation if not configured properly

The play: Run both. LinkedIn for the relationship layer, email for the volume layer. When someone responds to one channel, engage them on the other. Multi-channel exposure compounds trust.

Appendix B: Quick-Start Checklist

If You Have 2 Hours Right Now

Sign up for Apollo.io (free tier) — 10 min
Run the MSP search with filters from Section 3 — 15 min
Export top 100 contacts to CSV — 5 min
Upload CSV to Claude for cleaning + personalization — 5 min
Review Claude’s output — 10 min
Verify emails through Hunter.io free tier (50/mo) or NeverBounce — 15 min
If sending domain is warm: load into Instantly + launch Sequence A — 20 min
If sending domain is NOT warm: start warmup now, launch campaign in 2-4 weeks

If Sending Domain Isn’t Set Up Yet (Week 1 Action Items)

Buy solanasis.co (or chosen domain) — $10-15/year
Set up Google Workspace on it — $7/mo per inbox, get 2 inboxes
Configure SPF, DKIM, DMARC — 30 min (or ask Claude to generate the DNS records)
Connect to Instantly.ai and start warmup
While waiting for warmup: build MSP list, write sequences, prepare one-pager
Week 4: Launch first campaign at 20-30 emails/day

This playbook is a companion to the LinkedIn Cold Outreach Playbook and the Cyclical GTM Strategy. It adds a dedicated cold email channel targeting MSP partners, with AI-assisted list building workflows, ready-to-use email sequences, and a clear picture of what Claude can automate vs. what requires manual effort.

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