Version: 1.0
Date: 2026-04-12
Purpose: Single-page operational reference for cold email outreach via solanasishq.com.
Scan in 2 seconds. Deep dives in companion docs.
Companion docs:Master Playbook | Cheat Sheets | Desk Card
1. Domain Strategy
Domain
Purpose
Volume
Status
solanasis.com
Warm/relationship emails only
Unlimited
Active
solanasishq.com
ALL cold outreach (dedicated)
10/day warmup → 20-30/day warm
Warmup in progress
Rule: When solanasishq.com is fully warm, ALL cold sends use solanasishq.com exclusively. solanasis.com returns to warm/relationship emails only. Never mix domains in the same thread.
2. Pre-Flight Checklist (Run Before Every Session)
secret run shared -- python3 cold_email_preflight.py --check-only
Check
What It Verifies
FAIL Action
SPF
google._spf included
Fix DNS in Cloudflare
DKIM
google._domainkey record
Regenerate in Google Admin
DMARC
_dmarc record exists
Run cf_redirect_dmarc_setup.py
MX
Points to Google
Fix DNS in Cloudflare
301 Redirect
solanasishq.com → solanasis.com
Check CF redirect rule
DNSBL
Not on blacklists
Contact blacklist for delisting
SMTP
Brevo connection works
Check Brevo credentials: secret get BREVO_SMTP_KEY -f shared --plain
Warmup
mail-tester >= 8/10
Continue warmup, reduce volume
3. Deliverability Rules (Non-Negotiable)
Rule
Why
No tracking pixels
7.4% reply with tracking OFF vs 4.4% ON
Plain text only
4-9x higher B2B engagement than HTML
0 links in Email 1
Every link = spam signal
No attachments in cold email
Spam trigger; mention it, send on reply
50-100 words Email 1, <75 follow-ups, <50 breakups
Reply rate drops sharply past 100 words
3rd-5th grade reading level
67% more replies (hemingwayapp.com to check)
1 question per email maximum
3+ questions = reply rate drops
More “you/your” than “I/we/our”
Flip the pronoun ratio
Gaussian jitter: 2-18 min between sends
Automated by cold-outreach skill
Max 4 emails per sequence per prospect
After 4 touches, stop; re-engage in 60-90 days
4. Send Volume Ramp
Week
Daily Volume
Notes
Week 1-2
5-8/day
Warmup phase, manual + TrulyInbox
Week 3-4
10-15/day
Monitoring deliverability
Week 5-6
20-30/day
Fully warm, automation OK
Week 7+
30-50/day
Steady state, monitor blacklists
Rule: If mail-tester drops below 8/10, cut volume by 50% immediately.
5. Sending Workflow
Run pre-flight: secret run shared -- python3 cold_email_preflight.py --check-only
Use Claude Code skill: “Send cold email to [prospect]” or trigger via “cold outreach”
Review the AI-drafted email (skill presents for approval)
Approve, edit, or skip
Skill sends via Brevo with jitter and logs to CRM
6. Follow-Up Timing
Touch
Day
Format
Email 1
Day 1
Full 5-Block email
Email 2
Day 4
Reply in same thread, QVC format
Email 3
Day 8
New subject line, different angle
Email 4 (breakup)
Day 14
Reply in Email 1 thread, 3 lines
Rule: Each follow-up MUST add new value. Never “just checking in.”
7. Spam Triggers to Avoid
Instead of…
Say…
”Free"
"complimentary” or don’t
”Guarantee"
"most clients find…"
"Urgent” / “Act now”
describe the actual deadline
”Click here”
full URL or nothing
”No obligation"
"no pressure"
"Risk-free"
"fixed scope, 10 days"
"Limited time”
reference their timeline
”This is not spam”
(just don’t)
“Opportunity"
"Would it make sense to…"
"Dear Sir/Madam”
Use their actual name
8. Emergency Procedures
Situation
Action
Blacklisted
Stop all sends. Check mxtoolbox.com/blacklists. Request delisting. Investigate cause.
mail-tester score drops
Cut volume 50%. Review recent emails for spam triggers. Wait 48h and retest.
Brevo account suspended
Contact Brevo support. Switch to solanasis.com for warm emails only.
Bounce rate >5%
Stop sending. Clean prospect list. Verify emails before sending.
Complaint/unsubscribe
Remove immediately. Add to “never contact” list in CRM.