Solanasis — Platform Signup & Company Profile Cheat Sheet
Purpose: Copy-paste-ready content blocks for setting up Solanasis on any sales, marketing, or directory platform (Apollo.io, LinkedIn, HubSpot, Clutch, G2, fractional job boards, etc.) Last updated: 2026-03-27 Owner: Dmitri Sunshine Related docs:
Dmitri_Sunshine_Fractional_CIO_Cheat_Sheet.md|apollo-io-cheat-sheets-2026-03-25.md|Competitor_List.mdIMPORTANT: Apollo.io’s AI will try to auto-populate from solanasis.com. It confused Solanasis with an unrelated “Solanasis” tool. Always review and overwrite whatever it pulls in with the content below.
Quick Reference Card
| Field | Value |
|---|---|
| Company Name | Solanasis |
| Legal Name | Solanasis LLC |
| Website | solanasis.com |
| Phone | 303-900-8969 |
| Primary Email | hi@solanasis.com |
| Founder Email | dmitri@solanasis.com |
| Booking Link | go.solanasis.com/meet |
| Location | Boulder, CO |
| Founded | 2025 |
| Company Size | 1-10 employees |
| Revenue Range | < $1M (if required; otherwise skip) |
| Industry | Management Consulting / IT Services / Cybersecurity |
| NAICS Code | 541618 — Other Management Consulting Services |
| https://www.linkedin.com/company/solanasis/ | |
| X / Twitter | https://x.com/solanasis |
| @solanasis | |
| @solanasis |
1. Company Bio / Description
Use the version that fits the character limit. All say the same thing at different lengths.
Ultra-Short (Under 100 characters)
Fractional CIO/CISO firm. Security assessments, disaster recovery, and operational resilience for SMBs.
Short (Under 250 characters)
Solanasis is a fractional CIO, CISO, and COO firm helping SMBs and nonprofits build operational resilience. We deliver cybersecurity assessments, disaster recovery verification (with real restore tests), data migrations, CRM setup, systems integration, and responsible AI implementation.
Medium (Under 500 characters)
Solanasis is a fractional CIO, CISO, and COO firm that helps SMBs and nonprofits stop guessing about their security and operations. We start with a 10-day Resilience Checkup that includes real restore tests — not just policy reviews — then deliver a prioritized 30/60/90-day plan. From there, we stay as your ongoing operational resilience partner. Our services include cybersecurity assessments, disaster recovery verification, data migrations, CRM setup, systems integration, and responsible AI implementation. Based in Boulder, CO. Serving clients nationally.
Full (500-1000 characters — use for “About” sections)
Solanasis is a fractional CIO, CISO, and COO firm that delivers proven operational resilience for SMBs and nonprofits.
Most organizations assume their backups work. They assume their integrations are solid. They assume "probably fine" will hold up when it matters. It won't.
We start with a 10-day Resilience Checkup (ORB) — a fixed-fee baseline assessment that includes real restore tests, not just policy reviews. We assess security posture, recoverability, and operational readiness, then deliver a prioritized 30/60/90-day action plan with proof artifacts.
From there, we stay on as your fractional resilience partner: ongoing security oversight, vendor accountability, compliance management, and strategic technology leadership — without the cost of a full-time executive.
Services: Cybersecurity Assessments, Disaster Recovery Verification, Data Migrations, CRM Setup, Systems Integration, and Responsible AI Implementation.
Founded by Dmitri Sunshine, a 23-year enterprise architect and founder-operator who bootstrapped an ERP SaaS platform to ~80 clients across most US states. Based in Boulder, CO. Serving clients nationally.
2. Tagline / Slogan
Use whichever fits the platform:
| Context | Tagline |
|---|---|
| Primary | Operational Resilience, Proven |
| Secondary | Security · Resilience · Operations |
| Conversational | We help businesses make sure they don’t trip over their untied shoelaces. |
| Outcome-focused | We verify reality. Then we fix what’s broken. Then we stay. |
3. Products / Services / Offerings
Service List (copy-paste for multi-select or free-text fields)
- Security Assessment — Cybersecurity baseline evaluation covering identity & access, endpoint security, email security, data protection, and compliance readiness
- Disaster Recovery Verification — Real restore tests (not just backup checks) to verify your organization can actually recover when it matters
- Data Migrations — Secure, validated migrations between platforms (email, CRM, file storage, databases) with rollback plans
- CRM Setup — Selection, configuration, and integration of CRM systems tailored to your workflows
- Systems Integration — Connecting disconnected tools and platforms into streamlined, reliable workflows
- Responsible AI Implementation — Practical AI adoption with audit trails, governance guardrails, and real business value instead of buzzwords
Flagship Offering — Resilience Checkup (ORB)
10-day, fixed-fee operational resilience baseline for SMBs and nonprofits (10-150 users). Includes real restore test verification, security posture assessment, and operational readiness review. Deliverables: Executive Summary (PDF), Risk Register (spreadsheet), 30/60/90 Action Plan, Maturity Scorecard, and Restore Verification Result.
Starting at $5,000. Most engagements: $5,000-$12,500.
Ongoing Engagement — Fractional Resilience Partner
Ongoing fractional CIO/CISO engagement after the initial assessment. Monthly retainer covering security oversight, vendor accountability, compliance management, strategic technology leadership, and annual reassessments. $2,500-$9,000/month depending on scope and organization size.
4. Ideal Customer Profile (ICP) / Target Audience
Primary Target
| Field | Value |
|---|---|
| Company Size | 10-200 employees |
| Revenue | 50M annually |
| Industries | Professional Services, Financial Services, Healthcare, Nonprofits, Government Contractors |
| Tech Environment | Microsoft 365 or Google Workspace + SaaS tools |
| Geography | Colorado first, then national (remote-first delivery) |
| Decision Maker Titles | CEO, COO, CTO, CIO, Executive Director, Managing Partner, Practice Administrator, IT Director, Operations Director |
| Seniority | C-Suite, VP, Director, Owner/Partner |
Who We Serve Best (copy-paste for “describe your ideal customer”)
SMBs and nonprofits with 10-200 employees generating $500K+ in annual revenue. They typically have no full-time IT leadership (or an overwhelmed IT person wearing too many hats). They know they have security and operational gaps but don't know where to start. They're often triggered by a compliance deadline, cyber insurance denial, board question, or a peer's breach. They need expert-level guidance at a fraction of the cost of a full-time hire.
Target Industry Segments (for multi-select fields)
- Financial Services / Wealth Management / RIAs (Registered Investment Advisors)
- Legal / Law Firms / Estate Planning
- Accounting / CPA Firms
- Healthcare / Medical Practices
- Nonprofits / Foundations
- Government Contractors (CMMC compliance)
- Professional Services (general)
- Technology / SaaS Startups (post-funding)
5. Customer Pain Points
Use these when platforms ask “what problems do your customers face” or for AI messaging context:
Top 5 Pain Points (in priority order)
-
“We’ll lose our contracts, clients, or funding if we can’t prove compliance”
- SEC Reg S-P deadline (June 3, 2026), CMMC Phase 2 (Nov 2026), HIPAA updates, cyber insurance mandates
- Revenue loss is the #1 motivator
-
“Our cyber insurance got denied or premiums doubled”
- 41% of applications denied on first submission
- Carriers now require MFA, EDR, incident response plans, and documented controls
- Organizations can’t prove what they have in place
-
“We have no idea if our backups actually work”
- 67% of backups fail on restore
- Most organizations have never done a real restore test
- They assume “probably fine” until it isn’t
-
“We can’t afford a full-time CIO/CISO but we need that expertise”
- Full-time CISO salary: 278K
- Fractional model delivers the same expertise at 60-75% less cost
- 225,000+ cybersecurity jobs unfilled in the US
-
“We don’t know where to start — it’s overwhelming”
- 110 NIST controls, HIPAA risk analysis, FTC Safeguards Rule, ABA ethics requirements
- They’ve been burned by generic solutions that don’t understand their regulatory context
- Some combination of denial, overwhelm, and paralysis
One-Liner Pain Point Summary
Most SMBs know they have security and operational gaps but can't afford a full-time executive to fix them. They're stuck between "hoping nothing breaks" and "not knowing where to start." A compliance deadline, insurance denial, or peer's breach is usually what finally triggers action.
6. Value Proposition
Primary Value Proposition (copy-paste ready)
Solanasis delivers proven operational resilience for SMBs and nonprofits — without the cost of full-time executive hires. We verify reality (not just review policies), fix what's broken, and stay on as your ongoing resilience partner. Our 10-day Resilience Checkup includes real restore tests and produces board-ready proof artifacts, giving you documented evidence of your security posture and a clear, prioritized path forward.
Value Prop Variations (by angle)
Security-Led:
We walk into organizations, find the gaps everyone's been stepping over, and build systems that actually hold up when it matters. Real restore tests. Real evidence. Real accountability.
Cost-Led:
Enterprise-grade security and operational leadership at a fraction of the cost. A full-time CISO costs $200K+. A Solanasis Resilience Checkup starts at $5K, and ongoing fractional partnership starts at $2,500/month.
Compliance-Led:
Regulatory deadlines don't wait. We help organizations meet SEC Reg S-P, CMMC, HIPAA, FTC Safeguards, and cyber insurance requirements with documented proof — not just written policies.
Trust-Led:
We don't just check boxes. We actually restore your backups, verify your recovery capability, and give you a board-ready report that proves your organization can recover when it matters.
7. Key Benefits & Outcomes
Benefits List (for bullet-point fields)
- Proof, not promises — Real restore tests and documented evidence, not checkbox audits
- Clear path forward — Prioritized 30/60/90-day action plan with owners, dependencies, and order of operations
- Board-ready deliverables — Executive summary, risk register, maturity scorecard, and restore verification result
- Fast time to value — 10 business days from kickoff to leadership readout
- Fixed fee, no surprises — Predictable pricing, no hourly billing, no scope creep
- Fractional expertise — CIO/CISO-level guidance at 60-75% less than a full-time hire
- Vendor accountability — We hold your MSP, cloud providers, and SaaS vendors accountable
- Compliance readiness — Documentation that satisfies SEC, HIPAA, CMMC, FTC, and cyber insurance requirements
- Ongoing partnership — We don’t just assess and disappear. We stay on as your resilience partner.
Outcome Statements (for testimonial-style fields)
"After our Resilience Checkup, you'll know exactly where your gaps are, have documented proof of what works, and have a clear, prioritized plan for what to fix first."
"Our clients go from 'hoping nothing breaks' to having documented, board-ready evidence of their security posture — in 10 business days."
8. Unique Differentiators / Competitive Advantages
What Makes Solanasis Different (copy-paste)
1. REAL RESTORE TESTS — We don't just review your backup policy. We actually restore your data and verify it works. Most competitors skip this.
2. ASSESS → FIX → STAY — We're not a one-and-done audit shop. We assess your baseline, help remediate the gaps, and stay on as your ongoing resilience partner.
3. PROOF ARTIFACTS — Every engagement produces documented evidence (executive summary, risk register, restore verification, maturity scorecard) — not just a slide deck.
4. FOUNDER-OPERATOR CREDIBILITY — Our founder bootstrapped an ERP SaaS to ~80 clients over 14 years. We've been the decision-maker, not just the advisor. We understand what it's like to run a business with limited resources.
5. BROADER THAN SECURITY — Most vCISO firms only do security. We cover the full operational stack: security, disaster recovery, CRM, systems integration, data migrations, and AI implementation.
6. SMB-NATIVE PRICING — Our entry point ($5K) is 80% less than competitors like FRSecure ($35K-$250K/year). Enterprise-grade methodology at SMB-friendly pricing.
7. AI-AUGMENTED DELIVERY — We use AI to deliver 10x efficiency, meaning you get senior-level analysis at a fraction of the time and cost of traditional consultancies.
“What We Are NOT” (for positioning clarity)
- NOT an MSP — We don't do day-to-day helpdesk or network management
- NOT a Big 4 firm — No six-figure minimums or armies of junior consultants
- NOT a freelancer — We have a team, process, and accountability
- NOT a pentest shop — We do baseline assessments, not offensive security
- NOT a checkbox auditor — We verify reality and install ownership
9. Primary Competitors
For Apollo.io AI Context Center / Competitive Intelligence Fields
| Competitor | What They Do | Our Advantage |
|---|---|---|
| FRSecure (frsecure.com) | vCISO + security assessments, 250K/year | Broader scope (ops, DR, CRM, AI), 80% lower entry point, real restore tests |
| TechCXO (techcxo.com) | Fractional C-suite (CTO/CIO/CISO) for PE/growth companies | SMB-focused, productized entry, fixed-fee clarity vs. enterprise pricing |
| Hartman Executive Advisors (hartmanadvisors.com) | Fractional CIO/CTO/CISO, CMMC readiness | More productized, fixed-fee, restore test proof artifacts. They’re East Coast. |
| Vistrada (vistrada.com) | Team-based vCISO, SOC 2/ISO 27001 | Broader than security-only. SMB-native pricing. |
| Local MSPs (various) | Day-to-day IT management (helpdesk, patching) | Complementary, not competitive. MSPs implement; we assess + advise. We partner with MSPs. |
| Cynomi / Vanta / Drata | Automated compliance platforms | We’re human-led with real verification. Platforms provide checklists; we provide judgment, context, and accountability. |
Competitive Positioning One-Liner
"Tools and monitoring are great. We verify reality and install ownership."
10. Messaging / Email Tone & Voice
For Apollo.io AI Assistant / Sequence Messaging Context
Tone: Direct, confident, warm, slightly unconventional. Not corporate. Not salesy. Think “smart friend who happens to be a CIO” — approachable but clearly expert.
Voice Rules:
- Lead with the problem, not the product
- Use specific numbers and stats, not vague claims
- Ask questions that make prospects think (“When was your last real restore test?“)
- Short sentences. No jargon walls.
- Sound like a person, not a brochure
- “Aloha” is Dmitri’s signature greeting (use sparingly in outbound)
Do NOT say:
- “Synergy,” “leverage,” “best-in-class,” “cutting-edge,” “turnkey”
- “We’re a leading provider of…” (nobody believes this)
- “AI-powered” as a buzzword (say what the AI actually does)
Sample Opening Lines (for sequence context):
"When was your last real restore test? Not a backup check — an actual test where you restored your systems and verified everything worked."
"June 3 is 10 weeks away. Have you completed your Reg S-P gap analysis?"
"What happens to your business if your IT person quits tomorrow?"
"Your clients are getting denied for cyber insurance because they can't document controls. I fix that."
"67% of backups fail on restore. Most organizations have never tested theirs."
CTA Style:
"If the answer is 'I'm not sure' — that's exactly why we should talk."
"Reply 'Resilience Checkup' and we'll send a short intake form."
"Open to a 15-minute call to see if this is relevant for [company]?"
11. Founder / Team Info
Dmitri Sunshine — Founder & CEO
| Field | Value |
|---|---|
| Name | Dmitri Sunshine |
| Title | Founder & CEO / Fractional CIO |
| linkedin.com/in/dmitri-sunshine | |
| dmitri@solanasis.com | |
| Location | Boulder, CO |
| Experience | 23+ years |
| Background | Enterprise architect, founder-operator. Built InReach Solutions (ERP SaaS for child welfare agencies) from zero to ~80 clients across most US states over 14 years, bootstrapped with zero outside funding. |
Dmitri Short Bio (for “about the sender” fields)
Dmitri Sunshine is the founder and CEO of Solanasis. He's a 23-year enterprise architect and founder-operator who bootstrapped an ERP SaaS platform to ~80 clients across most US states. He's been the decision-maker — not just the advisor — and brings that founder-operator perspective to every engagement. Based in Boulder, CO.
12. Apollo.io-Specific Setup Notes
AI Context Center (Settings > AI Context Center)
Apollo will try to auto-populate from solanasis.com. Review everything it pulls in and replace with the content from this cheat sheet. The AI previously confused Solanasis with an unrelated tool.
Fields to configure:
- Company Overview → Use the “Full” bio from Section 1
- Products/Services → Add each of the 6 services from Section 3, plus the Resilience Checkup and Fractional Partner offering as separate products
- Competitors → Enter the 6 competitors from Section 9
- Additional Context → Paste the following:
KEY CONTEXT FOR AI MESSAGING:
- Our wedge offering is the Resilience Checkup (ORB) — 10-day, fixed-fee assessment starting at $5K
- We always lead with the PROBLEM, not our product
- Our strongest hook: "When was your last real restore test?"
- Time-sensitive: SEC Reg S-P deadline is June 3, 2026 (critical for RIA/financial services prospects)
- Our model: Assess → Fix → Stay (not one-and-done)
- We are NOT an MSP. We complement MSPs, not compete with them.
- We do REAL restore tests — this is our single biggest differentiator
- Dmitri's signature greeting is "Aloha" — use sparingly
- Tone: Direct, warm, confident. Short sentences. No corporate jargon.
- Target: SMBs 10-200 employees, $500K+ revenue, no full-time IT leadership
- Primary verticals: RIAs/Financial Services, Law Firms, CPA Firms, Healthcare, Nonprofits, Government Contractors
ICP / Persona Setup
Apollo lets you save ICP search configurations. See apollo-io-cheat-sheets-2026-03-25.md for 10 pre-built ICP search filter configurations covering all segments.
Sequence Messaging
Use the sample opening lines from Section 10 as your base messaging. Apollo’s AI will personalize from there. See apollo-io-cheat-sheets-2026-03-25.md for two complete sequence templates (Reg S-P and Security Assessment).
13. Platform-Specific Field Mapping
Quick reference for where this content goes on common platforms:
| Platform | Company Bio | ICP | Value Prop | Competitors | Offerings |
|---|---|---|---|---|---|
| Apollo.io | AI Context Center > Company Overview | Saved Searches + AI Context | AI Context Center > Additional Context | AI Context Center > Competitors | AI Context Center > Products/Services |
| LinkedIn Company Page | About section | N/A | Tagline field | N/A | Products tab |
| HubSpot | Company settings > About | Personas | N/A | N/A | Products library |
| Clutch / G2 | Company Profile > Description | Service Focus | Tagline / Intro | N/A | Service Lines |
| Fractional Job Boards | Company bio field | N/A | Headline / positioning | N/A | Service categories |
| Upwork / Catalant | Agency profile > Overview | Target client description | Headline | N/A | Service categories |
| Google Business Profile | Business description | N/A | Short description | N/A | Services |
| Crunchbase | Company description | N/A | One-liner | N/A | N/A |
Last updated: 2026-03-27 | Next review: When offerings, pricing, or positioning changes