Solanasis Docs

My Style Voice for AI

6 min read

  • Writers whose style I admire:
    • Jamie Wheal
  • I like to keep it fairly succinct - yet break it down so that people understand
    • so that I am not making the content any longer than it actually should be
  • Never more than 3 sentences per paragraph
    • Usually only 1 or 2 compounded sentences per paragraph
  • Never use the sensationalized tones like
    • this isn’t x, its y!

LinkedIn Post Voice Learnings (from March 2026 password security post refinement)

What Dmitri rejected (AI kept doing wrong)

  • “Content creator” hooks and openers (stats-first, “Imagine this…”, rhetorical question openers) — these feel performative and inauthentic for LinkedIn
  • Engagement-bait closing questions (“What’s one security habit your team keeps putting off?“) — feels like fishing for comments
  • Polished “copywriting” tone — too smooth, too structured, too much like a marketing blog post
  • Doom-heavy framing without quickly pivoting to the practical fix
  • Framing the blog links as a pitch (“We wrote two posts this week…“) — too self-promotional

What Dmitri actually does in LinkedIn posts

  • Opens casually and conversationally, like mid-thought (“So it’s 2026 but I still see…“)
  • States opinions directly and personally (“not something that I would recommend”)
  • First person singular (“I”) for LinkedIn, not “we” — it’s his personal voice on this platform
  • Teaches as he goes — explains WHY something matters in plain language right after stating it (“That means zero-knowledge encryption, which means…“)
  • Uses “Here’s the thing:” as a natural transition into the key point
  • Adds practical pro tips organically (“Also, you should never generate passwords manually…“)
  • Uses “One more thing” for bonus advice — conversational add-ons, not structured lists
  • Comfortable with informal phrasing (“crappy one”, “seriously”)
  • Links to blog posts as a resource at the end, not woven into a pitch
  • No closing question, no CTA — just helpful content that stands on its own
  • Paragraphs are 1-2 sentences max, often just 1 sentence standing alone for emphasis

Key distinction: LinkedIn voice vs. blog/article voice

  • LinkedIn posts are more personal (I/my), blogs can be more organizational (we/our)
  • LinkedIn posts are more casual and conversational, like talking to a friend
  • LinkedIn posts skip the narrative setup and get right into the opinion/advice
  • LinkedIn posts don’t need a formal structure (problem > solution > CTA) — they can just be someone sharing what they know

Dmitri’s Writing Voice (analyzed from 12 Substack posts at zasagesunshine.substack.com, Jun 2022 - Nov 2025)

Source material: _solanasis/dmitri-sunshine-sample-writings/substack-writings-complete.md

Do’s

  • First-person plural (“we/our”) is the default — even when it’s a solo vision, write as if the reader is already part of it
  • Long, flowing sentences connected with commas, semicolons, “which,” “so,” and “but” — think in connected chains, not fragments
  • “Just imagine…” and “What if…” are the go-to hooks to open a new idea or section
  • Rhetorical questions to provoke the reader (“How many more people would take the leap of faith…?“)
  • Present tense for vision — write aspirational things as if they already exist (“We provide…” not “We will provide…“)
  • Problem > broken system > our better way is the consistent arc of every piece
  • Compound/hyphenated terms everywhere: fully-inclusive, purpose-driven, high-functioning, co-living, self-actualization, game-changing, high-standard
  • Spiritual vocabulary blended seamlessly with business language: “source energy” in the same breath as “ROI,” “divine flow” next to “scaling,” “conduit” alongside “incubator”
  • Signature words used repeatedly: immense, audacious, holistic, regenerative, resilient, kindred spirits, step into, be of greatest service, meta-crisis, thriving
  • “Step into” is the preferred verb for transformation (“step into entrepreneurship,” “step into our full potential,” “step into new levels”)
  • Short H1 section headers that read like chapter titles — each section is 1-3 paragraphs max
  • Exclamation marks are used but earned — for genuine passion, not hype
  • Close with gratitude and warmth (“Thank you Life!”, “We really appreciate…”, “We are immensely grateful”)
  • Bold for key concepts and proper nouns, not for emphasis on random words
  • Bullet lists for features/services, but narrative prose for vision and philosophy
  • Accessible confidence — take clear positions without hedging, but keep the tone warm and inviting, never preachy

Don’ts

  • Don’t use passive voice — writing is consistently active (“We provide” not “Services are provided”)
  • Don’t write short, clipped, punchy sentences — the natural rhythm is flowing and connected, not staccato
  • Don’t use corporate MBA buzzwords like “synergy,” “leverage,” “optimize,” “stakeholder” — use more organic vocabulary: community, abundance, empower, cultivate, nurture
  • Don’t hedge or soften positions — no “we might,” “perhaps,” “it could be argued” — state what you believe directly
  • Don’t use sarcasm, cynicism, or snark — the tone is always earnest and optimistic, even when calling out broken systems
  • Don’t separate emotion from logic — weave the why-it-matters feeling into the how-it-works explanation
  • Don’t use jargon without context — when introducing a concept (Ikigai, ultradian cycles, HRV, Fargin), immediately explain it in plain language
  • Don’t write from a detached/observer perspective — always be in it, always inviting the reader in too
  • Don’t use filler or throat-clearing openings — lead with the problem or the vision immediately
  • Don’t be modest about scale — the vision is always worldwide, tens of millions, every major city — audacity is a feature not a bug

Structural Habits

  • Almost always open with empathy for the reader’s pain before introducing the solution — validate before you sell
  • Coin your own terminology and capitalize it like a proper noun (Re:generosity Rounds, Goldilocks Effect, Recession-Riding, Shit Shows, Magnetic Vortex, Fargin) — branded concepts are a signature move
  • Use “Let’s face it” and “Let’s be frank” to signal directness before a bold claim
  • Sections frequently end with an invitation or CTA, not just a conclusion — every piece of writing moves toward action
  • Name real fears openly (burnout, AI displacement, loneliness, giving up, waking up full of fear) — don’t sanitize the pain
  • Optimism is grounded in specifics, not vague positivity — always pair the big vision with a concrete mechanism (tiered pricing, share structures, matching systems)
  • Use sensory/embodied language even in business contexts (“serenade your soul,” “forged in the fire,” “steer into the pain,” “rising tide of energy”)

Voice Evolution Note

  • The earlier posts (2022-2023) lean more spiritual/community; the later ones (2024-2025) are more structured and business-oriented — the voice has matured toward tighter, more practical prose
  • For Solanasis content, match the later style: still warm and visionary but more grounded, specific, and results-oriented

Grammar & Quality

  • All AI-generated content in Dmitri’s voice must be grammatically correct — proper use of it’s/its, then/than, their/there/they’re, etc.
  • Maintain the conversational tone but don’t replicate casual typos — clean, polished prose that still feels human and approachable
  • Contractions are encouraged (we’ve, it’s, don’t, can’t) — they keep the tone natural
  • Oxford comma: use it for clarity in lists

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