Solanasis Docs — Table of Contents

Last updated: 2026-03-20 What this is: Complete documentation repository for Solanasis LLC — strategy, playbooks, brand assets, website config, and operational docs.


START HERE

DocWhat It Is
Master GTM Playbook 2026The master plan. 90-day execution, sales scripts, pricing, urgency tiers, everything.
- About SolanasisCompany info, legal entity, tech stack, tagline, links
About Dmitri for AIDmitri’s background, preferences, offerings, AI working instructions
Compiled Questionnaire AnswersAll answers from both questionnaires in one place

Questionnaires & Open Questions

DocWhat It Is
GTM Playbook Clarifying QuestionsOpen questions + contradictions to resolve before execution
ORB Refinement QuestionnaireORB-specific decisions (ICP, pricing, delivery, access model, etc.)
Launch Playbook QuestionsBroader launch strategy questions (market, funding, timeline, etc.)
Offerings PDF Questionnaire v2Decisions for the client-facing offerings PDF
Offerings PDF Questionnaire v1Earlier version of the offerings PDF questionnaire

GTM & Sales Playbooks

DocWhat It Is
Master GTM Playbook 2026The consolidated go-to-market plan with 90-day execution, pricing, scripts, urgency tiers
Mega Playbook (Enterprise SMB Services)Brand voices, positioning wedges, website copy kits, one-pager templates, pricing models, sales close kit, objection bank
PE Outreach PlaybookPrivate equity firm targeting: anatomy, outreach sequences, pilot-to-portfolio strategy, pricing
Compliance Platform Partnerships Deep DiveVanta/Drata/Secureframe/Cynomi partner strategy, revenue model, implementation playbook
Consulting Marketplaces PlaybookCatalant, BTG, Upwork strategy for bridge revenue
FAQ Library (Enterprise-Grade SMB)Modular FAQ bank with Exec/Direct/Bold answer styles per question
SMB Security & BDR FAQ LibraryExhaustive FAQ library (77KB+) with multiple answer options per question

ORB Pack v2 (Canonical Delivery System)

The Operational Resilience Baseline — 10-day fixed-fee engagement. Public name: “Resilience Checkup.”

Core Docs

DocWhat It Is
00 READMEOverview of the entire ORB pack
01 Client One-PagerSendable one-pager for prospects (export to PDF)
02 Internal Delivery PlaybookDay-by-day delivery guide, scope, domains, quick wins menu
03 Pricing & PackagingSeat-based tiers (19.5K), complexity uplifts, post-ORB conversion pricing
04 AI WorkflowAI usage policy, prompt templates for deliverable drafting
05 Folder StructureClient folder + internal working folder layout

Client-Facing Templates

DocWhat It Is
06 Kickoff AgendaDay 1 kickoff call structure
07 Access Checklist (Client)What access the client needs to provide
09 Intake Form (Client)Pre-engagement intake form
10 Kickoff Email TemplateEmail to send after SOW is signed
13 Closeout & Next Steps (Client)Post-engagement handoff doc
14 SOW TemplateFill-in-the-blanks Statement of Work
19 Disclaimer TemplateLegal disclaimer for deliverables

Internal Checklists

DocWhat It Is
08 Evidence Checklist (Internal)What evidence to collect during the assessment
11 Readout AgendaDay 10 leadership readout structure
12 QA Checklist (Internal)Quality gates before deliverables go to client
20 Assets Master ChecklistMaster list of all ORB assets and their status

Sales & Growth

DocWhat It Is
15 Outreach PackLinkedIn + email scripts for ORB outreach
16 Remediation & Retainer OptionsPost-ORB conversion: sprint pricing + fractional retainer pricing
17 Referral Program10% network / 15% MSP referral fee structure
18 LinkedIn Sales Navigator PlaybookDaily cadence, list building, scripts, weekly review metrics

Deliverable Templates

DocWhat It Is
Exec Summary Template1-2 page PDF template for leadership
Risk Register TemplateSpreadsheet columns and format
90 Plan TemplateAction plan spreadsheet format
Maturity Scorecard Template1-5 scale across assessment domains
Restore Runbook TemplateClient-ready restore verification documentation

ORB Pack v1 (Archived — Superseded by v2)

Click to expand v1 file list

ORB Playbook (Consolidated Single-File Versions)

DocWhat It Is
ORB Playbook v3 (Consolidated)Single-file version of the full ORB strategy: ICP, pricing, delivery, AI workflow, contractor model, conversion ladder, referral program
LinkedIn Sales Navigator ORB Playbook v1Earlier version of the Sales Navigator targeting playbook

Content & Marketing Strategy

DocWhat It Is
AI-Native Content Strategy 2026Full content engine: voice foundation, platform strategy, content pillars, batch workflow, tool stack, publishing cadence, metrics
Content Creation Strategy (Website)Blog-specific strategy: pillars, SEO, post structure, first-month topics
AI-Native Website Factory PlaybookPlaybook for building client websites using AI + Astro + Cloudflare

Brand & Voice

DocWhat It Is
Solanasis)Authoritative design reference: P01 palette, typography, spacing, components, CSS custom properties, Blazor constants
P01 Palette ReferenceInk Navy + Parchment + Copper palette details
Palette Chooser20 palette options evaluated; P01 was selected
Palette Chooser (Interactive HTML)Interactive HTML version of the palette comparison
AI Voice Training100-question voice interview framework for training AI on Dmitri’s voice
My Style Voice for AIDmitri’s writing style preferences and rules

Website Build

DocWhat It Is
Website Execution PlanPreflight checklist, Claude Code build plan, clarifying questions
Credentials & Security PlaybookThree-tier credential model, Brevo/Turnstile setup, contractor access, rotation schedule
Human Setup GuideManual steps (accounts, DNS, API keys) before Claude Code can build
Claude Build PlanStep-by-step plan for Claude Code to execute the website build
AI-Native Website Building Guide v2Comprehensive guide to building sites with AI + Astro + Cloudflare
Decisions LogAll finalized website decisions (email, copy version, palette, photos, etc.)
WPForms PlaybookWordPress email setup (alternative approach)
Divi PromptDivi theme prompt (earlier approach)

Website Copy Versions

DocWhat It Is
Site Copy v3 — Smartcuts (Approved)The approved website copy with FAQ
Site Copy v2 — CalmAlternative calm/executive tone version
Site Copy v1 — PunchyAlternative punchy/bold tone version
Website NotesRough notes and ideas for website

Sales Assets

DocWhat It Is
Sales Assets Cheat SheetQuick reference for every sales/marketing asset: descriptions, URLs, talking points, short URLs
Pitch Deck Design SpecDefinitive reference for rebuilding the pitch deck: brand constants, card architecture, slide-by-slide content, QA checklist
Asset Refinement ChecklistQA and refinement checklist for all sales assets
Asset System Continuation PromptContinuation prompt for extending the sales asset system

Tech & Operations

DocWhat It Is
Tech ConfigDomain registrar, hosting, DNS, AWS/Azure credits, Brevo list ID
Git PlaybookGit workflow and conventions

Misc / Working Notes

DocWhat It Is
- Solanasis Misc NotesTODO list and CRM/ERP considerations
- Solanasis QuestionsOpen questions about tooling and workflow
Misc NotesMission statement, focus areas, differentiators, limitations, security notes
FAQ Library (Duplicate)Duplicate of the FAQ library

”I need to sell right now”

  1. Sales Assets Cheat Sheet — every asset with URLs, talking points, and when to use
  2. ORB Client One-Pager — export to PDF and send
  3. Outreach Scripts — LinkedIn + email copy
  4. LinkedIn Sales Navigator Playbook — daily cadence
  5. Pricing Reference — seat tiers + uplifts
  6. SOW Template — send after intro call
  7. Objection Handling — Section 8

”I need to deliver an ORB”

  1. Internal Delivery Playbook — day-by-day guide
  2. Kickoff Agenda
  3. Access Checklist
  4. Evidence Checklist
  5. AI Workflow + Prompts
  6. Deliverable Templates — all 5 templates
  7. QA Checklist
  8. Readout Agenda

”I need to create content”

  1. AI-Native Content Strategy — full workflow
  2. Voice Training Interview — do this first
  3. My Style Voice for AI — writing rules
  4. Content Creation Strategy — blog topics + structure
  5. Brand Style Guide — visual identity

”I need to build partnerships”

  1. Compliance Platform Partnerships — Vanta/Drata/Cynomi
  2. PE Outreach Playbook — private equity targeting
  3. Referral Program — fee structure
  4. Consulting Marketplaces — Catalant/BTG/Upwork

”I need to answer a prospect’s question”

  1. FAQ Library (Modular) — by service, 3 answer styles
  2. SMB Security & BDR FAQ Library — exhaustive, 10 categories
  3. Mega Playbook Objection Bank — Section 8