README

Solanasis Docs — Table of Contents

Last updated: 2026-03-25 What this is: Complete documentation repository for Solanasis LLC — strategy, playbooks, brand assets, website config, and operational docs.

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START HERE

Doc	What It Is
Bridge Revenue Cheat Sheet	Time allocation rubric, ICP priorities, GTM channels, bridge revenue, tool stack — the one-page reference for “what should I be doing this week?”
Master GTM Playbook 2026	The master plan. 90-day execution, sales scripts, pricing, urgency tiers, everything.
- About Solanasis	Company info, legal entity, tech stack, tagline, links
About Dmitri for AI	Dmitri’s background, preferences, offerings, AI working instructions
Compiled Questionnaire Answers	All answers from both questionnaires in one place

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Questionnaires & Open Questions

Doc	What It Is
GTM Playbook Clarifying Questions	Open questions + contradictions to resolve before execution
ORB Refinement Questionnaire	ORB-specific decisions (ICP, pricing, delivery, access model, etc.)
Launch Playbook Questions	Broader launch strategy questions (market, funding, timeline, etc.)
Offerings PDF Questionnaire v2	Decisions for the client-facing offerings PDF
Offerings PDF Questionnaire v1	Earlier version of the offerings PDF questionnaire

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GTM & Sales Playbooks

Doc	What It Is
Bridge Revenue Cheat Sheet	One-page reference: ICP priorities, GTM channels with status, bridge revenue options, weekly time allocation, tool investments
Master GTM Playbook 2026	The consolidated go-to-market plan with 90-day execution, pricing, scripts, urgency tiers
Mega Playbook (Enterprise SMB Services)	Brand voices, positioning wedges, website copy kits, one-pager templates, pricing models, sales close kit, objection bank
PE Outreach Playbook	Private equity firm targeting: anatomy, outreach sequences, pilot-to-portfolio strategy, pricing
Compliance Platform Partnerships Deep Dive	Vanta/Drata/Secureframe/Cynomi partner strategy, revenue model, implementation playbook
Consulting Marketplaces Playbook	Catalant, BTG, Upwork strategy for bridge revenue
FAQ Library (Enterprise-Grade SMB)	Modular FAQ bank with Exec/Direct/Bold answer styles per question
SMB Security & BDR FAQ Library	Exhaustive FAQ library (77KB+) with multiple answer options per question

Cold Email & Outbound

Doc	What It Is
Cold Email Master Playbook	Canonical cold email reference: philosophy, Apollo setup, copywriting frameworks, templates by vertical, A/B testing, deliverability
Cold Email Cheat Sheets	Quick-reference thought leader frameworks (Berman, Coleman, Lavender, PAS, Problem-First) adapted for Solanasis verticals
Cold Email Problem-First Templates	Timeline-hook email templates by ICP — the “relevance > personalization” approach
B Testing Plan	6-week structured experiment roadmap for optimizing subject lines, CTAs, and opening lines
Cold Email Desk Card	One-page quick reference to keep open while composing
Cold Calling Master Playbook	Phone outreach: Apollo setup, scripts by vertical, objection handling, daily cadence
ICP Pain Briefs	Current pain points, compliance deadlines, stats, and language-they-use by ICP segment
Cold Email Research	Research synthesis: relevance > personalization, benchmarks, community insights, signal-based outbound

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ORB Pack v2 (Canonical Delivery System)

The Operational Resilience Baseline — 10-day fixed-fee engagement. Public name: “Resilience Checkup.”

Core Docs

Doc	What It Is
00 README	Overview of the entire ORB pack
01 Client One-Pager	Sendable one-pager for prospects (export to PDF)
02 Internal Delivery Playbook	Day-by-day delivery guide, scope, domains, quick wins menu
03 Pricing & Packaging	Seat-based tiers ($5K-$19.5K), complexity uplifts, post-ORB conversion pricing
04 AI Workflow	AI usage policy, prompt templates for deliverable drafting
05 Folder Structure	Client folder + internal working folder layout

Client-Facing Templates

Doc	What It Is
06 Kickoff Agenda	Day 1 kickoff call structure
07 Access Checklist (Client)	What access the client needs to provide
09 Intake Form (Client)	Pre-engagement intake form
10 Kickoff Email Template	Email to send after SOW is signed
13 Closeout & Next Steps (Client)	Post-engagement handoff doc
14 SOW Template	Fill-in-the-blanks Statement of Work
19 Disclaimer Template	Legal disclaimer for deliverables

Internal Checklists

Doc	What It Is
08 Evidence Checklist (Internal)	What evidence to collect during the assessment
11 Readout Agenda	Day 10 leadership readout structure
12 QA Checklist (Internal)	Quality gates before deliverables go to client
20 Assets Master Checklist	Master list of all ORB assets and their status

Sales & Growth

Doc	What It Is
15 Outreach Pack	LinkedIn + email scripts for ORB outreach
16 Remediation & Retainer Options	Post-ORB conversion: sprint pricing + fractional retainer pricing
17 Referral Program	10% network / 15% MSP referral fee structure
18 LinkedIn Sales Navigator Playbook	Daily cadence, list building, scripts, weekly review metrics

Deliverable Templates

Doc	What It Is
Exec Summary Template	1-2 page PDF template for leadership
Risk Register Template	Spreadsheet columns and format
90 Plan Template	Action plan spreadsheet format
Maturity Scorecard Template	1-5 scale across assessment domains
Restore Runbook Template	Client-ready restore verification documentation

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ORB Pack v1 (Archived — Superseded by v2)

Click to expand v1 file list

Doc	What It Is
00 README	v1 overview
Client One-Pager	v1 client one-pager
02 Internal Delivery Playbook	v1 delivery guide
03 Packaging & Pricing Guidance	v1 pricing
04 AI-Native Workflow	v1 AI usage
05 Client Folder Structure	v1 folder layout
06 Kickoff Agenda	v1 kickoff
07 Access Checklist (Client)	v1 access checklist
08 Evidence Checklist (Internal)	v1 evidence checklist
09 Intake Form (Client)	v1 intake form
11 Leadership Readout Agenda	v1 readout
12 QA Completion Criteria	v1 QA
13 Closeout & Next Steps (Client)	v1 closeout
14 Disclaimer (Light)	v1 disclaimer
15 SOW Template	v1 SOW
16 Sales Outreach Pack	v1 outreach scripts
17 Assets Master Checklist	v1 asset checklist
Exec Summary Template	v1 exec summary
Risk Register Template	v1 risk register
90 Plan Template	v1 action plan
Maturity Scorecard Template	v1 scorecard
Restore Verification Runbook	v1 restore runbook

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ORB Playbook (Consolidated Single-File Versions)

Doc	What It Is
ORB Playbook v3 (Consolidated)	Single-file version of the full ORB strategy: ICP, pricing, delivery, AI workflow, contractor model, conversion ladder, referral program
LinkedIn Sales Navigator ORB Playbook v1	Earlier version of the Sales Navigator targeting playbook

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Content & Marketing Strategy

Doc	What It Is
AI-Native Content Strategy 2026	Full content engine: voice foundation, platform strategy, content pillars, batch workflow, tool stack, publishing cadence, metrics
Content Creation Strategy (Website)	Blog-specific strategy: pillars, SEO, post structure, first-month topics
AI-Native Website Factory Playbook	Playbook for building client websites using AI + Astro + Cloudflare

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Brand & Voice

Doc	What It Is
Solanasis)	Authoritative design reference: P01 palette, typography, spacing, components, CSS custom properties, Blazor constants
P01 Palette Reference	Ink Navy + Parchment + Copper palette details
Palette Chooser	20 palette options evaluated; P01 was selected
Palette Chooser (Interactive HTML)	Interactive HTML version of the palette comparison
AI Voice Training	100-question voice interview framework for training AI on Dmitri’s voice
My Style Voice for AI	Dmitri’s writing style preferences and rules

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Website Build

Doc	What It Is
Website Execution Plan	Preflight checklist, Claude Code build plan, clarifying questions
Credentials & Security Playbook	Three-tier credential model, Brevo/Turnstile setup, contractor access, rotation schedule
Human Setup Guide	Manual steps (accounts, DNS, API keys) before Claude Code can build
Claude Build Plan	Step-by-step plan for Claude Code to execute the website build
AI-Native Website Building Guide v2	Comprehensive guide to building sites with AI + Astro + Cloudflare
Decisions Log	All finalized website decisions (email, copy version, palette, photos, etc.)
WPForms Playbook	WordPress email setup (alternative approach)
Divi Prompt	Divi theme prompt (earlier approach)

Website Copy Versions

Doc	What It Is
Site Copy v3 — Smartcuts (Approved)	The approved website copy with FAQ
Site Copy v2 — Calm	Alternative calm/executive tone version
Site Copy v1 — Punchy	Alternative punchy/bold tone version
Website Notes	Rough notes and ideas for website

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Sales Assets

Doc	What It Is
Sales Assets Cheat Sheet	Quick reference for every sales/marketing asset: descriptions, URLs, talking points, short URLs
Pitch Deck Design Spec	Definitive reference for rebuilding the pitch deck: brand constants, card architecture, slide-by-slide content, QA checklist
Asset Refinement Checklist	QA and refinement checklist for all sales assets
Asset System Continuation Prompt	Continuation prompt for extending the sales asset system

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Tech & Operations

Doc	What It Is
Tech Config	Domain registrar, hosting, DNS, AWS/Azure credits, Brevo list ID
Git Playbook	Git workflow and conventions

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Misc / Working Notes

Doc	What It Is
- Solanasis Misc Notes	TODO list and CRM/ERP considerations
- Solanasis Questions	Open questions about tooling and workflow
Misc Notes	Mission statement, focus areas, differentiators, limitations, security notes
FAQ Library (Duplicate)	Duplicate of the FAQ library

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Quick Links by Use Case

”I need to sell right now”

1. Bridge Revenue Cheat Sheet — what to focus on this week, ICP priorities, channel status
2. Sales Assets Cheat Sheet — every asset with URLs, talking points, and when to use
3. ORB Client One-Pager — export to PDF and send
4. Outreach Scripts — LinkedIn + email copy
5. Cold Email Master Playbook — full email strategy + templates
6. LinkedIn Sales Navigator Playbook — daily cadence
7. Pricing Reference — seat tiers + uplifts
8. SOW Template — send after intro call
9. Objection Handling — Section 8

”I need to deliver an ORB”

1. Internal Delivery Playbook — day-by-day guide
2. Kickoff Agenda
3. Access Checklist
4. Evidence Checklist
5. AI Workflow + Prompts
6. Deliverable Templates — all 5 templates
7. QA Checklist
8. Readout Agenda

”I need to create content”

1. AI-Native Content Strategy — full workflow
2. Voice Training Interview — do this first
3. My Style Voice for AI — writing rules
4. Content Creation Strategy — blog topics + structure
5. Brand Style Guide — visual identity

”I need to build partnerships”

1. Compliance Platform Partnerships — Vanta/Drata/Cynomi
2. PE Outreach Playbook — private equity targeting
3. Referral Program — fee structure
4. Consulting Marketplaces — Catalant/BTG/Upwork

”I need to answer a prospect’s question”

1. FAQ Library (Modular) — by service, 3 answer styles
2. SMB Security & BDR FAQ Library — exhaustive, 10 categories
3. Mega Playbook Objection Bank — Section 8