LinkedIn Sales Navigator Targeting + Outreach — ORB (v2)
Date: 2026-03-02
Primary channel (90–120 days): direct outreach + warm referrals
Secondary channel: MSP partnerships
What you’re selling (don’t pitch fractional first)
- “When was your last real restore test?”
- “We prove restore readiness and deliver a 30/60/90 plan in 10 days.”
1) Setup (once)
- Update LinkedIn profile with:
- 10-day baseline
- one real restore test
- SMB/nonprofit focus
- Create one sendable asset link:
- ORB one-pager PDF/Doc
- Create a simple tracker (Notion or sheet) with statuses.
2) Build lists (the right way)
2.1 Accounts first
Create account lists:
- CO SMB 11–150
- CO Nonprofit 11–150 Then expand to West Coast.
Filters to start:
- Geography: Colorado
- Headcount: 11–50, 51–200
- Industry: pick 3–6 you can speak to confidently
2.2 Leads second
Inside those account lists, build lead lists:
- Execs: CEO/ED/CFO
- Ops/IT: COO/Ops Director/IT Manager/Office Manager
Use “warm” filters/spotlights whenever possible:
- Posted recently
- Changed roles recently
- Viewed your profile
3) Daily cadence (beginner-realistic)
30–45 minutes/day:
- Add 10–20 leads/day
- Send 10 connection requests/day (with a short note)
- Send 10 follow-ups/day
- Log results
4) Scripts (short and human)
Connection request note
“Quick question: when was your last real restore test (not just ‘we have backups’)?”
After they accept
“Thanks for connecting. We run a 10-day Resilience Checkup (security baseline + one real restore test + a prioritized 30/60/90 plan). Want the one-pager?”
If they want it
“Here it is: . If it looks relevant, happy to do a 30-min intro. We typically start within 7–10 days once access is ready.”
Follow-up
“Circling back — restore testing is one of those ‘we mean to’ tasks until something breaks. Want the one-pager?”
5) MSP partnership outreach
Message: “Quick idea: I run a 10-day Resilience Checkup that includes a real restore test + a 30/60/90 plan. It often creates clear remediation work that’s perfect for an MSP. Interested in a quick call?”
Partner offer (starter):
- 15% referral fee capped at $2,500
6) Weekly review (keep yourself honest)
Track:
- requests → acceptance %
- accepted → reply %
- replies → calls booked %
- calls → proposals %
- proposals → wins %